Walking down any street in New York City, the signs of mom-and-pop stores of yesteryear are hard to miss. Over the last decade, thousands of small retailers have closed to make way for bigger retail chains, and now real estate overpricing is eviscerating quintessential New York neighborhoods entirely, pushing even the big box chains out. …
Winser London knows a thing or two about what its female consumers want. With a versatile, easy-to-wear clothing line and focus on opening boutiques in convenient locations, the brand has quickly become a formidable retail giant with a growing following. It just opened its latest pop-up boutique with us in the Duke of York Square, …
Winser London Opens Chelsea Pop-Up Store Upon Customers’ Request Read More »
If you are considering running a pop-up shop, one of the first question you’ve probably asked yourself is ‘how much does a pop-up shop cost?’. Overall, short-term retail only requires a fraction of the financial investment of a traditional brick-and-mortar store. A more specific answer depends on a variety of factors, starting with the size, …
How Much Does A Pop-Up Shop Cost? How To Budget For Your Pop-Up Shop. Read More »
After you’ve booked your short-term space, activating it with the right concept and design is key. Whether you want to keep it minimal, or decorate it according to your brand story, there’s plenty of transformative ways you can take an empty storefront and make it work for your short-term goals. From popular candy brand MARS …
Before/After: From Empty Spaces To Trendy Pop-Up Stores Read More »
Storefront enables you to directly communicate with your renter via the chat function in your account, so you can take full control over your bookings! The following guidelines help you increase your booking potential by 92%. After you receive an inquiry, make sure to respond within 48 hours. If you “Invite to book”, it means that …
New to Storefront? Here’s How to Manage Inquiries and Bookings on the Platform Read More »
Stay organized on your space’s availabilities and use the calendar function for your listing(s) on Storefront. It’s a simple tool and a very effective way to communicate availabilities to potential renters. Once you are logged into your account, you can click on “Calendar” in the navigation bar on top. Check out the following screenshot: How …
Once you’ve read up on opening your pop-up store, studied the data and determined where, when, and how to execute your shop, it’s time to think about branding. Incorporating branding and smart packaging inside your pop-up store are crucial consumer touchpoints to take into consideration for your next launch. Whether you’re boxing, wrapping or bagging, …
Why You Should Use Smart Packaging In Your Pop-Up Store Read More »
Pop-up stores are brilliant because they make your brand visible to people who would never come across your business otherwise. The unique experience of a pop-up store gives you an opportunity like no other to create loyal, lifelong customers, by giving them a remarkable, unforgettable experience. If you can do this effectively, you can create …
How to Use a Pop-up Store To Find Lifelong Customers Read More »
Adore Me has successfully been challenging the lingerie market with its online-first focus and affordable retail. As a digitally-native brand, it exceeded $100 million in revenue last year alone, and is setting sights on making a big physical imprint with 200-300 stores slated to open within the next five years. It’s strategy is offering unique …
Lingerie E-tailer Adore Me Focuses on Offline Expansion and In-Store Customer Experience Read More »
Though temporary, pop-up stores are flexible enough to bring any concept to life and create an element of surprise, seducing consumers and journalists in equal number. For the latter, every pop-up store tells a new story and provides an opportunity to produce quality content before, during, and after the event – through photos, videos, and …
Pop-Up Store: 5 Golden Rules for Attracting Media Attention Read More »
