Why Pop-Up Stores Are An Effective Team Building Strategy

How-to / By

When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store! Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved. Pop-up shops are too rarely …

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Inside FILA’s First-Ever Heritage Pop-Up Store

Featured Pop-Up Shops, Success Stories, Success Stories USA / By

Cementing its status as an iconic Fashion and Sports brand, Sportswear brand FILA debuted a pop-up store to honor its heritage this month in Soho, NYC. Building out on our space on Grand Street, the brand’s main intention was to create an immersive experience where both new and existing fans could interact with FILA in real …

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How Retail Collective ‘Platform’ is Cashing in on the Pop-Up Economy

Retail Trends / By

Platform is a retail collective that’s fast become an arts, culture and wellness center, welcoming many independent brands, retailers and creative entrepreneurs. Since its inception, the shopping center was focused on leasing for both short and long-term, helping many young brands and e-commerce companies get their start in brick-and-mortar and be amongst this burgeoning scene. …

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Ask an Expert: How to use Color to Maximize the Sales Potential of a Space?

Inspiration / By

Color is an essential part of interior design. It is known for its power to create the aesthetics or unique identity of a space, to structure its layout or even offer an element of surprise. But have you ever considered that colors also have a major influence on the emotional impact of a retail space? …

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Before / After: 5 Showroom Transformations for Paris Fashion Week

Inspiration / By

The showroom is to Fashion Week what the museum is to art; therefore it’s important to select your showroom carefully so that you can adequately display your brand and products and attract your customers. Paris is full of spaces for all kinds of showrooms for Fashion Week: whether it be shops, galleries, apartment or lofts. …

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Here’s Why Pop-Up Stores are Great Opportunities for Hotels

Retail Trends / By

For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer. Here’s why: 1. It builds brand awareness Timeliness and relevance are …

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Here’s why renting a space on a short-term is a great opportunity for occupiers

Retail Trends / By

The flexible use of short-term retail is the perfect opportunity for retailers and e-commerce brands to experiment and be impactful. Short-term retail strategies are on the rise, as it’s a low-risk experimental play that could reap huge rewards. Used as a marketing tool, these strategies are ruling retail this year, be it the RealReal announcing …

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Before/After: 4 pop-up store window displays made to stand out

Inspiration / By

A pop-up store has only one chance to make a good first impression to potential customers. It’s asset? An attractive window display. Minimalist or colorful, mysterious or not, pop-up store window displays can stimulate the curiosity of customers, inviting them inside your pop-up shop. Carefully decorated windows can reflect the identity of your brand and …

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