Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these …
3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores Read More »
Pop-up bars have become a staple of city living for years. They are the perfect place to meet friends, try drinks you can’t find in your local pubs and get photos that will make all your Instagram followers jealous. However, beer brands and breweries are only just starting to understand how they can use more …
Cheer Up! Here’s How 4 Beer Brands Made the Most of Pop-Up Events Read More »
As an affluent, cosmopolitan district of London, Chelsea is host to a range of galleries, museums and high-end retailers. From Sloane Square to the Duke of York Square, to Kings Road, there’s tons of cultural meaning and influence in both the UK and around the world – and a perfect spot to open up pop-up …
Danone turned to French Bureau, a French agency specialized in innovation, to support them in the launch of a new brand. With the help of a pop-up venue called “Atlas, la Cantine du Monde,” the group is building a community around a variety of cultural and culinary events to celebrate Danone of the World, a …
In the world of retail space design, white remains the color of choice for most walls. And yet this “basic” color has more than just merits and may actually be perceived as cold. Are you renting a white space for a few days, weeks or months? Customize that white box and use it to project …
Expert Advice: Is White the Only Option for a “Neutral” Store? Read More »
Brandless, the e-commerce start-up selling home and beauty essentials for $3, opened its first pop-up store last month centered around community instead of products. The space was located on Melrose and the experience was dubbed “Pop-Up With Purpose” with programming and ticketed events centered around wellness and nutrition – the company even donated 5,000 meals …
Brandless’ ‘Pop-Up With Purpose’ Focuses on Community Over Product Read More »
Notable in-store brand activations and product launches depend on both the experience and the venue. Added bonus: if the venue is unique and stand-out enough, consumers – and sales – will follow. From London to Paris and Amsterdam, Storefront has tons of unique venues listed to suit whatever your project needs. Here, we’ve rounded up …
Photo Flip: 9 Boat Rentals To Book For Event Venues Around The World Read More »
The pop-up movement is leading the global retail revolution as brands refocus on their in-store experience to integrate physical retail with the digital world. As a platform connecting innovative brands with much needed retail space, we have had the privilege to work with companies of all stripes – each contributing to a changing retail landscape …
From Concept to Customer: Key Retail Strategies for the 5 Product Lifetime Stages Read More »
The International Council of Shopping Centers’s (ICSC) annual RECon conference – known as the global retail real estate convention – was held in Las Vegas from May 20 through 23 with much buzz. Flexibility reigned supreme as landlords and retail stores admitted a shift in mindset to more flexible leasing solutions that give both parties …
The music industry has always used launch events to promote new releases, whether it be through exclusive album listening parties or meet and greet events. Recently however, musicians have begun to use pop-up events to create unique experiences where their fans can engage with them and shop for their newest releases, whether that’s music or …
How The Music Industry Is Making The Most of Pop-Up Stores Read More »
