The physical store is a very important component to a luxury retail brand’s success. Enter: the pop-up store, perfect for testing out a physical retail presence on short-term, whether it’s for the first time ever or to expand its presence in an entirely new location. Plus, it’s cost-effective, and a creative way for luxury retailers …
3 Reasons Why Luxury Brands Should Bet On Pop-Up Stores Read More »
To help menswear lines stand out from the crowd and reconnect with target customers who might otherwise prefer to avoid the hassle of shopping, a pop-up store offers a one-of-a-kind experience. Whether for launching a collection or product, during peak or seasonal retail periods, here is a quick recap of photographs that prove just how …
When opening your pop-up event, differentiation is key. One way to stand out is by hosting your pop-up event at a unique venue. We recently took a look at rooftops, galleries and industrial spaces in NYC, plus boat rentals around the world. Now, we’re rounding up ten unique pop-up rentals in San Francisco, from an elegant theatre in …
Photo Flip: 10 Unique San Francisco Pop-Up Spaces that Will Make Your Event Stand Out Read More »
As the founder of experiential retail studio, Whereabout Studio, Gabriela Baiter, has tons of experience in creating pop-up stores and designing offline activations. Working with brands like Uber and Fellow Products, her team has helped conceptualize store revivals, pop-up series, and experiential roadshows, and she has tons to share about the future of retail and …
Top Pop-Up Store Tips From An Experiential Design Expert Read More »
Pop-up spaces are the perfect canvas for brands to use to tell their own story, launch a new product, or deliver a supreme customer experience. With every white wall and blank storefront, brands can envision a whole new world and way to showcase whatever they choose; whether it be through decorating the windows, re-painting the …
Before/After: 3 Pop-Up Space Transformations Around The World Read More »
Luxury brands have a full itinerary this summer. While Dior, Gucci, Oscar de la Renta and Louboutin have all chosen to make themselves at home in Mykonos, Loewe sets off to Ibiza and Chanel sojourns in Saint-Tropez and Capri. Summer is a time when brands are looking for a breath of fresh air, but that’s …
Dior, Gucci, Louboutin: Luxury’s Summer Getaway to The Land of Pop-Up Read More »
Dundas London is a premium men’s shirt brand, committed to making luxurious linen shirts with an easy-going vibe. Choosing Chelsea for its month-long pop-up space, the brand is featured a handpicked collection of Summer clothes and accessories in this King’s Road boutique space. We sat down with the brand’s cofounder Leonora De Ferranti, to discuss the …
Dundas London Curates A Month Long Pop-Up Display in Chelsea Read More »
Whether you’re looking to open a showroom, plan an event, or book a retail space, finding the right interior is always key. Enter: industrial chic! This is a popular interior design trend that keeps the gutted look of old factories, industrial spaces without too many updates. Think high ceilings, exposed beams, and metal accents. It’s …
Photo Flip: 15 Industrial Spaces to Book for Your Pop-Up Event in NYC Read More »
GRAMMAR, the e-commerce brand known for its collection of crisp white shirts, opened its first pop-up store in NYC to debut 3 new styles. Booking this space for a week’s duration, the brand created an immersive experience based on values of “simplicity, beauty, design, and sustainability” bringing in artists and experience designers to create the …
I was honored to join the seminar session hosted by Inside Retail Hong Kong held at the Retail Asia Expo as a panelist to discuss the evolving trend and increasing importance of experiential retail. At the event, Richmond & Finch Consultant Kitty Chiu and CEO of FWM Restaurant Group Ricky Lai shared the learnings and challenges of establishing a global lifestyle brand and …
Strategic Takeaways: Here’s What Retailers Can Learn From Richmond & Finch’s Rise Read More »
