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Emerging E-tailer Cherry Moon Opens A Pop-Up Store in Chelsea

The Cherry Moon, a fashion e-tailer selling both luxury and independent brands, just opened its first-ever pop-up space with Storefront on King’s Road. As the first physical store for the e-tailer, the brand is keen on using this pop-up space to not only showcase its impressive roster of brands, but to host events and act …

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The Best Holiday Pop-Up Stores in London Powered By Storefront

With Winter upon us and the Holiday season in full-swing, there’s tons of pop-up stores and retail events targeting Holiday shoppers and capturing the festive spirit. With these short-term concepts, retailers and fashion brands alike are setting up shop for a limited amount of time to sell Holiday-themed products, entice customers with a Christmas-themed event, …

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Top Pop-Up Shop Trends in the UK in 2018

At Storefront – across all our global cities including London, New York, Paris, LA and Hong Kong – we have seen a record number of brands booking short-term commercial spaces for boutiques, galleries, showrooms and events. Though some headlines speak of a ‘Crisis on UK High Street’ or ‘Thousands of Empty Spaces,’ we are actually seeing …

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