Pop-up shops have taken the retail and e-commerce industry by storm. What was once considered a passing trend has now become a mainstay among brands big and small. Pop-ups enable brands to test new markets, products, locations and more. Enter: Amazon. The company has seized the temporary retail opportunity, now listing pop-up retail associates on …
You probably know all about how to open a pop-up store, but what about one without any merchandise? Pop-ups without product give consumers a chance get to know your brand, and it gives brands the opportunity to deliver a memorable and unique experience. This is especially important, considering 33% of consumers are more likely to …
Your Guide To Having a Pop-Up Shop Without Any Merchandise Read More »
Pop-ups have a number of benefits for all kinds of brands. One of those being an opportunity to give your brand a boost when sales are slow. That was the case for JCPenney’s two-day Jacques Penné pop-up in New York City, powered by Storefront. Facing similar challenges as many other big box retailers, JCPenney closed close …
JCPenney Boosts Sales With Its Jacques Penné Pop-up Read More »
There are a wide variety of reasons to open a pop-up shop. For starters, pop-up shops, also known as temporary retail, are an effective way to build brand awareness for your retail business. But did you know that pop-up stores can benefit your business in other ways? From building deeper relationships with your customers to …
Reasons to open a pop-up shop. Top 4 business benefits to opening a pop-up shop Read More »
A pop-up series can build serious buzz and brand awareness, whether brands choose to plan a series around a theme, specific products or season. Learn about the ins and outs of serial pop-ups from prep, planning and executing each event here: What Is a Pop-Up Series? When it comes to serial pop-ups, the concept is …
Why a Pop-Up Series Is The Best Next Move For Your Brand Read More »
The American streetwear brand OBEY Clothing opened up a showroom in Paris last Winter for Fashion Week, through the help of Storefront. We sat down with Nicolas Sere, Obey Clothing’s Manager in France, Spain and Portugal, to talk with him about the essential things to look for when booking a showroom, whether it be in Paris or …
How Obey Clothing Booked a Fashion Week Showroom in 3 Steps with Storefront Read More »
Once a press week featuring just one show every hour, Fashion Week has turned into a multimillion dollar event in four of the world’s most renowned cities. At New York Fashion Week alone, the number of shows and presentations now reaches close to 300 , according to a 2017 report done by the New York …
Ecommerce Retailers and Pop-Up Shops: Cashing in on Fashion Week Read More »
Most businesses are familiar with the post-holiday retail slump – holiday returns have flooded in and soon-to-expire inventory that didn’t sell during the holidays is sitting on the shelves. To combat this and sell some leftover inventory or returns, a pop-up shop could be the perfect next step for retail businesses. Plus, post-holiday shopping is …
Excess Inventory Post-Holiday? Open a Pop-Up Shop Read More »
During the busy Fashion Week period, we had the chance to interview Andrew Stewart, the Global Commercial Director of Rupert Sanderson. The luxury designer shoes brand based in London has found the perfect showroom with Storefront in the chic 1st arrondissement of Paris. Hi Andrew! How could you describe the brand Rupert Sanderson? Effortlessly elegant, …
Things are looking up for Hong Kong as sales are finally on the rise again with a 5.7% increase in combined October-November retail sales in 2017 compared to the same period in the previous year. Hong Kong is one of the primary shopping destinations in Asia and the uptick in retail sales growth reflects an …
