After acquiring a pop-up store venue, we often lose no time covering the walls with storage shelves, clothing racks, graphics and artwork. At the same time, we quickly forget what lies inside those walls: an entire central space that deserves equal attention. Central island displays, often highly visible from the street, invite visitors inside almost …
16 Smart Ideas for the Center of Your Pop-Up Store Read More »
Bottom-up approach Defining a brand’s identity and developing a product is often regarded as a top-down process. Working from such an understanding means a brand’s message is announced, customers are enticed or convinced, and products are sold. However, if we think in terms of a dialogue, a brand becomes a story, customers are participants, and the …
The Pop-Up Store as a tool for product development Read More »
When taking over a venue, decorating the ceilings can be just as important as thinking about the wall decorations or floor coverings – ceilings aren’t called “the fifth wall” for nothing! As seasoned designers know, a ceiling with moldings or exposed gives a space extra character. Here are 12 ways the ceiling in your pop-up store …
12 Design Ideas for the Ceiling in Your Pop-Up Store Read More »
The rapid growth of online e-tailers has completely flipped the nature of retail on its head. People can now quickly access the products they want to buy, compare prices and styles online and not even have to worry about leaving the house. To tempt people into physical retail stores, brands need to be offering a …
In coming to grips with the pop-up phenomenon, it is useful to think through the numerous applications that the pop-up concept offers. Pop-up stores offer traditional retailers new locations and demographics to reach, exciting ways for brands to collaborate, a lucrative tool for e-commerce businesses to use, and a promising avenue for the service sector. But …
3 Different Ways in Which Pop-Up Stores and Education Mix Read More »
Apart from picking the right location, getting your storefront in order visually, and designing an effective marketing strategy, music is a key element in making your pop-up store successful. For over 50 years, in-depth studies have been conducted into the role that music plays in retail performance. It’s clear that choosing the right music helps …
SoHo, named after its location “South of Houston,” is the epitome of all that New York art and design has to offer, with its trendsetting galleries and stylish boutiques. Here is your private tour of the neighborhood. Located west of Little Italy and north of Tribeca, SoHo is a historic neighborhood set at the heart …
Soho Neighborhood Guide: A Hive of Creativity in New York Read More »
The average length of a pop-up store depends on the strategy and goal from the brand. A pop-up store can open up with the intention of being at the space anywhere from 1 day up to 3 months, and in some cases even a 6 month time period. The majority of those who have turned …
Success Stories: Pop-Up Stores Turned Permanent Spaces Read More »
The retail industry has shifted its attention away from simply just selling products, towards creating memorable experiences for customers as well. These experiences create a sense of brand loyalty, ensuring customers keep coming back for more, as well as helping to differentiate brands from their competitors. Brands are starting to use pop-up stores to sell …
Pop-up stores are a great way to develop your brand, whether it’s for a new product launch, a special sale, part of a market research strategy or expanding customer relationships. Meant to be a space where customers can temporarily get a feel for your products in a unique way, pop-up stores are a powerful tool …
Prepare For Your Pop-Up Shop With This Marketing Checklist Read More »
