Webinar recording: The Do’s and Don’ts of a
Successful Pop-Up Store
They Trust Us:
A pop-up store is an essential touchpoint with your customers.
Designed for short term impact, pop-up shops provide a low-cost way to connect with customers offline, while boosting your sales. Today, the pop-up retail industry is worth an estimated $50 billion USD, and brands of all sizes are tapping into the undeniable power of pop-up stores to drive business, test new markets, and experiment!
Storefront hosted a special webinar that discussed the Do’s and Don’ts of a successful pop-up store. Joining the webinar was Jennifer Braunschweiger, Vice President Brand Marketing at MM.LaFleur and Gabriela Baiter, founder of Whereabout Studio.
In this recording you’ll learn about:
- their retail strategy and success metrics
- what to look for in terms of times and location for your project
- how they promote their pop-up stores
You’ll learn about:
Jennifer Braunschweiger is the Vice President, Brand Marketing for MM.LaFleur, a clothing and styling company for professional women. Her expertise is in digital storytelling and thought leadership about issues of interest to women in the workplace.
Gabriela Baiter is the Founder and Creative Director of Whereabout, an experiential studio that helps online brands scale up through pop-ups and in-store experiences.
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