{"id":6568,"date":"2018-05-09T07:44:19","date_gmt":"2018-05-09T07:44:19","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6568"},"modified":"2020-03-04T19:03:45","modified_gmt":"2020-03-04T19:03:45","slug":"sodexo-ou-le-pop-up-store-comme-outil-de-communication-b-to-b","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/sodexo-ou-le-pop-up-store-comme-outil-de-communication-b-to-b\/","title":{"rendered":"Sodexo, ou le Pop-Up Store comme outil de communication B to B"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si le Pop-Up Store est reconnu pour son efficacit\u00e9 en B to C, il l\u2019est en revanche moins dans <strong>une strat\u00e9gie B to B<\/strong>, \u00e0 tort !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utiliser le Pop-Up Store comme showroom commercial, c\u2019est l\u2019id\u00e9e brillante et innovante qu\u2019a eu <strong>Sodexo<\/strong> pour faire d\u00e9couvrir sa nouvelle offre de restauration collective <em><strong>\u00ab Signature \u00bb<\/strong><\/em> \u00e0 ses futurs clients. <strong>Sogeres,\u00a0<\/strong>la deuxi\u00e8me marque de restauration du groupe Sodexo en France, a fait appel \u00e0 <a href=\"https:\/\/www.thestorefront.fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\">Storefront<\/a> pour trouver l&rsquo;espace id\u00e9al o\u00f9 pr\u00e9senter un menu healthy, green et francovore pour une dur\u00e9e de 2 mois.<\/span><\/p>\n<figure id=\"attachment_6621\" aria-describedby=\"caption-attachment-6621\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/17125?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\"><img class=\"wp-image-6621 size-large\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2430-1-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2430-1-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2430-1-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2430-1-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2430-1-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2430-1-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-6621\" class=\"wp-caption-text\">Sodexo \u00a9 2018 Storefront<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">R\u00e9sultat : la marque s&rsquo;est vue confier les clefs d&rsquo;un espace atypique rue des D\u00e9chargeurs \u00e0 Paris, compos\u00e9 d\u2019une zone showroom et d\u2019une autre inspir\u00e9e du restaurant d\u2019entreprise.\u00a0Retour sur cette initiative avec <strong>S\u00e9bastien Modat<\/strong>, Directeur Marketing chez Sodexo.<\/span><\/p>\n<figure id=\"attachment_6617\" aria-describedby=\"caption-attachment-6617\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/search?address=Paris%2C%20France&amp;latitude=48.85661400000001&amp;longitude=2.3522219000000177&amp;lat_g=48.815573&amp;lat_l=48.9021449&amp;lng_g=2.22519299999999&amp;lng_l=2.4699209000000337&amp;zoom=10&amp;utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\"><img class=\"size-large wp-image-6617\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2429-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2429-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2429-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2429-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2429-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2429-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2429-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-6617\" class=\"wp-caption-text\">Sodexo \u00a9 2018 Storefront<\/figcaption><\/figure>\n<ul>\n<li><b>Qu\u2019est-ce qui a motiv\u00e9 Sodexo \u00e0 monter un projet \u00e9ph\u00e9m\u00e8re B to B ? <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ce <a href=\"https:\/\/www.thestorefront.fr\/pop-up-store?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\">Pop-Up Store<\/a> a \u00e9t\u00e9 l\u2019opportunit\u00e9 d\u2019acc\u00e9l\u00e9rer la mise en march\u00e9 de notre nouvelle offre <em>\u00ab Signature \u00bb<\/em>. Port\u00e9e par Sogeres, elle a pour but de <strong>r\u00e9volutionner la restauration d\u2019entreprise<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si le coeur du projet est culinaire, nous pr\u00e9sentons \u00e9galement nos services compl\u00e9mentaires \u00e0 l\u2019occasion de ce Pop-Up Store : bornes digitales, ambiances musicales, plats en 3D\u2026 Nous voulons offrir \u00e0 nos prospects la possibilit\u00e9 de tester <em>\u00ab Signature<\/em> \u00bb au travers d&rsquo;une d\u00e9monstration culinaire fid\u00e8le \u00e0 la r\u00e9alit\u00e9, puisque c&rsquo;est exactement ce que nous proposerons dans le cadre d\u2019une restauration collective. <\/span><\/p>\n<figure id=\"attachment_6584\" aria-describedby=\"caption-attachment-6584\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/popup-guide?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\"><img class=\"wp-image-6584 size-large\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2332-HDR-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2332-HDR-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2332-HDR-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2332-HDR-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2332-HDR-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2332-HDR-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2332-HDR-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-6584\" class=\"wp-caption-text\">Sodexo \u00a9 2018 Storefront<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Notre autre motivation concerne un aspect plus pratique de l\u2019op\u00e9ration : l\u2019opportunit\u00e9 de <strong>sensibiliser nos propres \u00e9quipes<\/strong> \u00e0 cette offre en les invitant \u00e0 y prendre part. Nous avons utilis\u00e9 ce Pop-Up Store comme lieu de formation et comme source d\u2019information sur cette nouvelle offre.<\/span><\/p>\n<figure id=\"attachment_6580\" aria-describedby=\"caption-attachment-6580\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/search?address=&amp;latitude=&amp;longitude=&amp;lat_l=&amp;lat_g=&amp;lng_l=&amp;lng_g=&amp;parent_project_type_id=&amp;order=search%20DESC&amp;zoom=20&amp;utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\"><img class=\"size-large wp-image-6580\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2277-copie-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2277-copie-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2277-copie-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2277-copie-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2277-copie-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2277-copie-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2277-copie-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-6580\" class=\"wp-caption-text\">Sodexo \u00a9 2018 Storefront<\/figcaption><\/figure>\n<ul>\n<li><b>Quelle importance joue l\u2019espace que vous avez choisi dans votre strat\u00e9gie B to B ? <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nous voulions que cet espace soit l\u2019incarnation du <strong>restaurant de demain<\/strong>. Notre souhait a \u00e9t\u00e9 de d\u00e9poussi\u00e9rer l\u2019image de la restauration collective et de lui donner <strong>un nouveau souffle<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour que cette strat\u00e9gie fonctionne, il nous fallait d&rsquo;abord\u00a0<a href=\"https:\/\/www.thestorefront.fr\/mag\/3-astuces-pour-choisir-lemplacement-dun-pop-up-store\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\">une localisation<\/a> qui porte notre projet. Le brief de d\u00e9part \u00e9tait un espace central, dans un quartier d\u2019affaires et facile d\u2019acc\u00e8s. L\u2019espace rue des D\u00e9chargeurs s\u2019est r\u00e9v\u00e9l\u00e9 id\u00e9al car il nous permet \u00e9galement de pr\u00e9senter cette offre au grand public.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuite, il nous a fallu trouver un espace qui, techniquement, se pr\u00eatait \u00e0 notre activit\u00e9 de restauration et notre ambition de cr\u00e9er plusieurs atmosph\u00e8res. Et bien entendu que tous ces crit\u00e8res rentrent dans notre budget.<\/span><\/p>\n<figure id=\"attachment_6581\" aria-describedby=\"caption-attachment-6581\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/pop-up-store?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\"><img class=\"wp-image-6581 size-large\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2309-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2309-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2309-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2309-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2309-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2309-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2309-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-6581\" class=\"wp-caption-text\">Sodexo \u00a9 2018 Storefront<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Enfin, nous voulions un espace qui nous permette de retranscrire ce que nous pr\u00e9sentons dans les assiettes, qu\u2019il soit fid\u00e8le au positionnement de notre offre green <em>\u00ab Signature \u00bb<\/em>. La d\u00e9coration de cet espace a jou\u00e9 un r\u00f4le si important que nous avons fait appel \u00e0 notre bureau d\u2019\u00e9tudes en interne. Nous avions une bonne base avec cet espace tr\u00e8s brut, que nous avons sublim\u00e9 avec du bois, du cuivre et de la verdure pour un rendu chaleureux et moderne. <\/span><\/p>\n<figure id=\"attachment_6585\" aria-describedby=\"caption-attachment-6585\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/17125\"><img class=\"wp-image-6585 size-large\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2338-copie-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2338-copie-683x1024.jpg 683w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2338-copie-200x300.jpg 200w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2338-copie-768x1152.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2338-copie-810x1215.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2338-copie-1140x1710.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2338-copie.jpg 1824w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><figcaption id=\"caption-attachment-6585\" class=\"wp-caption-text\">Sodexo \u00a9 2018 Storefront<\/figcaption><\/figure>\n<ul>\n<li><b>Comment mesurer le succ\u00e8s de ce projet ?\u00a0<\/b><b><br \/>\n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si l\u2019on en croit notre taux de remplissage jusqu\u2019\u00e0 pr\u00e9sent, nous sommes tr\u00e8s satisfaits et nous sommes m\u00eame <strong>au-dessus<\/strong> des objectifs que nous nous \u00e9tions fix\u00e9s. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce projet \u00e9ph\u00e9m\u00e8re est une premi\u00e8re pour Sodexo ainsi que pour la restauration collective, il nous a donc permis <a href=\"https:\/\/www.thestorefront.fr\/mag\/pop-up-stores-5-bonnes-idees-a-piquer-pour-attirer-lattention-des-medias\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\">d\u2019attirer l\u2019attention des m\u00e9dias<\/a>. Nous sommes tr\u00e8s satisfaits des retomb\u00e9es presse obtenues, y compris des supports qui nous suivent moins d\u2019habitude. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, notre plus grande fiert\u00e9 se trouve en interne : le Pop-Up Store a eu un vrai effet <strong>team building<\/strong> pour nos \u00e9quipes, car tous les d\u00e9partements ont \u00e9t\u00e9 monopolis\u00e9s sur le projet. Sans cette coh\u00e9sion, cette unit\u00e9 et cette agilit\u00e9 un tel challenge n\u2019aurait pas pu voir le jour en l\u2019espace de 2 mois.<\/span><\/p>\n<figure id=\"attachment_6620\" aria-describedby=\"caption-attachment-6620\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/17125?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\"><img class=\"size-large wp-image-6620\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2313-copie-1-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2313-copie-1-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2313-copie-1-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2313-copie-1-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2313-copie-1-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2313-copie-1-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2313-copie-1-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-6620\" class=\"wp-caption-text\">Sodexo \u00a9 2018 Storefront<\/figcaption><\/figure>\n<h5 style=\"text-align: left;\">\u00a0Tent\u00e9s par l\u2019\u00e9ph\u00e9m\u00e8re ? Trouvez l\u2019espace de vos r\u00eaves pour concr\u00e9tiser votre projet sur\u00a0<a href=\"https:\/\/www.thestorefront.fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\"><span class=\"s1\"><b>Storefront<\/b><\/span><\/a>\u00a0!<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Si le Pop-Up Store est reconnu pour son efficacit\u00e9 en B to C, il l\u2019est en revanche moins dans une strat\u00e9gie B to B, \u00e0 tort ! Utiliser le Pop-Up Store comme showroom commercial, c\u2019est l\u2019id\u00e9e brillante et innovante qu\u2019a eu Sodexo pour faire d\u00e9couvrir sa nouvelle offre de restauration collective \u00ab Signature \u00bb \u00e0 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"http:\/\/167.172.135.46\/fr\/sodexo-ou-le-pop-up-store-comme-outil-de-communication-b-to-b\/\"> <span class=\"screen-reader-text\">Sodexo, ou le Pop-Up Store comme outil de communication B to B<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":36,"featured_media":6618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1620],"tags":[1539,1541],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg",2733,1822,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg",1125,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg",480,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR-300x200.jpg",300,200,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR-768x512.jpg",768,512,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR-1024x683.jpg",1024,683,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg",1536,1024,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg",2048,1365,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg",1125,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg",480,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg",140,93,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"http:\/\/167.172.135.46\/fr\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/167.172.135.46\/fr\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a>","qubely_excerpt":"Si le Pop-Up Store est reconnu pour son efficacit\u00e9 en B to C, il l\u2019est en revanche moins dans une strat\u00e9gie B to B, \u00e0 tort ! Utiliser le Pop-Up Store comme showroom commercial, c\u2019est l\u2019id\u00e9e brillante et innovante qu\u2019a eu Sodexo pour faire d\u00e9couvrir sa nouvelle offre de restauration collective \u00ab Signature \u00bb \u00e0\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/IMG_2355-HDR.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/6568"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=6568"}],"version-history":[{"count":5,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/6568\/revisions"}],"predecessor-version":[{"id":22066,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/6568\/revisions\/22066"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/6618"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=6568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=6568"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=6568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}