- \n
- Coordinate a setup with the space owner.<\/b> Agree on a time to pick up keys and start setting up.<\/li>\n
- Get any permits, licenses, and insurance in order.<\/b> <\/a>This will vary on the nature of your pop-up store and your city and state\u2019s regulations. Do your research ahead of time.<\/li>\n
- Confirm the space\u2019s utilities.<\/b> Know what features are included in your rental (wi-fi, video equipment, or kitchen space, for example) and how to use them. Most spaces include this in the price, but always double-check!<\/li>\n
- Choose a payment system.<\/b> Mobile POS systems and cash are both good options. If you\u2019re planning a ticketed event, select a platform to sell and scan tickets.<\/li>\n
- Design your layout<\/a>.<\/b> Visit the space and decide how you will configure it\u00a0and showcase your products. Read up on visual merchandising to design a smooth customer experience from front door to checkout.<\/li>\n
- Rent, buy, or make any furniture or fixtures you need<\/b>. This can include shelves, clothing racks, hangers, display tables, extra lighting, decor, and more. Make sure that everything in your space aligns visually with your brand.<\/li>\n
- Develop a marketing strategy.<\/b> Promote your pop-up on social media, plan in-store events, create an event page, or partner with other brands or local influencers. How will you spread the word and build buzz?<\/li>\n
- Create branded materials.<\/b> Think price tags, signs (for your products as well as the interior and exterior of your space), posters, cards, and window displays.<\/li>\n
- Stay in touch with your customers.<\/b> Plan to collect email newsletter sign-ups or pass out business cards during your event. Get creative with social media. This is your chance to convert one-time visitors into lifelong fans.<\/li>\n
- Hire staff if needed<\/a>.<\/b> Establish policies and guidelines to help staff provide a great experience for your guests.<\/li>\n
- Set goals.<\/b> Ask yourself why you\u2019re putting on a pop-up. Are you building brand awareness or just trying to tap into seasonal sales? How will you know if you\u2019ve met your goals? Set up a way to track key metrics.<\/li>\n
- Determine store policies. <\/b>Think about hours of operation, parking restrictions, sound limits, etc. Keep all staff in the loop.<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/PRIVATE-2F-POPUP-STORE-2F-INTERIOR-2F-RETAIL-2F-PARIS-2F-SKATE--1024x683.jpg\")
<\/a><\/p>\n2. Set-up your pop-up store<\/h2>\n
- \n
- Set up your space.<\/b> Arrange furniture and decorate according to your design plan. Assemble your products in a way that attracts shoppers and increases your conversion rate.<\/li>\n
- Keep in contact. <\/b>It\u2019s always good to have your space owner\u2019s contact info on hand if last-minute questions come up.<\/li>\n
- Test your tech.<\/b> Take your Wi-fi, POS system, and other gadgets for a test drive before you open your doors.<\/li>\n
- Draw in foot traffic.<\/b> Attract visitors by putting up banners, signs, or other attention-grabbing elements<\/a>.<\/li>\n
- Bring a tool kit.<\/b> The contents will depend on your event, but we suggest bringing along a hammer, nails, tape, tape measure, stapler, staples, pens, paper, glue, extra chargers or batteries, and anything else you might need in a pinch.<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/OKsrD3lATtNDOqnJKYVw_26195_2-1024x683.jpg\")
<\/a><\/h2>\n3. Break down your pop-up store<\/h2>\n
- \n
- Clean up the space.<\/b> Leave the space in the same condition that you found it. It\u2019s best to coordinate cleanup and trash disposal with the space owner.<\/li>\n
- Break everything down.<\/b> Take apart all displays, furniture, and signage that you brought in for your pop-up store. Don\u2019t forget to return any rented furniture.<\/li>\n
- Return keys to the space owner.<\/b> Make sure that any equipment provided with your space rental ends up in the right hands.<\/li>\n
- Keep in touch.<\/b>\u00a0As always, feel free to let us know if you\u00a0have any questions about booking a space or planning your pop-up store. We\u2019re happy to help.<\/li>\n<\/ul>\n
Book your dream space<\/a> for your next pop-up event<\/p>\n","protected":false},"excerpt":{"rendered":"
After you’ve settled on your pop-up space, you\u2019re one step closer to creating an offline experience that will benefit your brand in many ways. But the truth is, there\u2019s a lot of planning that goes into a pop-up store. We\u2019re here to set you up for success before, during, and after your event. To ensure …<\/p>\n
Planning a Pop-Up? Set Yourself up for Success with This Checklist<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":19,"featured_media":14692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1607],"tags":[2423,2406,1539,2424],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg",2000,1333,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg",1125,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg",480,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22-300x200.jpg",300,200,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22-768x512.jpg",768,512,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22-1024x682.jpg",1024,682,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg",1536,1024,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg",2000,1333,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg",1125,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg",480,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg",140,93,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"http:\/\/167.172.135.46\/fr\/author\/ak\/"},"qubely_comment":0,"qubely_category":"How-to<\/a>","qubely_excerpt":"After you’ve settled on your pop-up space, you\u2019re one step closer to creating an offline experience that will benefit your brand in many ways. But the truth is, there\u2019s a lot of planning that goes into a pop-up store. We\u2019re here to set you up for success before, during, and after your event. To ensure\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/07\/W3rdSt_22.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14691"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=14691"}],"version-history":[{"count":1,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14691\/revisions"}],"predecessor-version":[{"id":14693,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14691\/revisions\/14693"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/14692"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=14691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=14691"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=14691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Break everything down.<\/b> Take apart all displays, furniture, and signage that you brought in for your pop-up store. Don\u2019t forget to return any rented furniture.<\/li>\n
- Keep in contact. <\/b>It\u2019s always good to have your space owner\u2019s contact info on hand if last-minute questions come up.<\/li>\n
- Get any permits, licenses, and insurance in order.<\/b> <\/a>This will vary on the nature of your pop-up store and your city and state\u2019s regulations. Do your research ahead of time.<\/li>\n