{"id":14522,"date":"2016-09-07T14:18:28","date_gmt":"2016-09-07T14:18:28","guid":{"rendered":"http:\/\/blog.thestorefront.test\/design-effective-layout-for-your-popup-store\/"},"modified":"2019-03-17T23:01:16","modified_gmt":"2019-03-17T23:01:16","slug":"design-effective-layout-for-your-popup-store","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/design-effective-layout-for-your-popup-store\/","title":{"rendered":"Concevoir l&rsquo;Agencement Parfait Pour Lancer Votre Pop-Up Store"},"content":{"rendered":"<p><span id=\"ouHighlight__0_6TO0_8\" class=\"\">Croyez-le<\/span><span id=\"noHighlight_0.016765693107865243\"> <\/span><span id=\"ouHighlight__11_12TO10_11\">ou<\/span><span id=\"noHighlight_0.5487265322532333\"> <\/span><span id=\"ouHighlight__14_16TO13_15\">non<\/span><span id=\"noHighlight_0.6680919781544714\">,<\/span><span id=\"noHighlight_0.4535677610446742\">\u00a0la mise en espace d&rsquo;une boutique et son agencement peuvent totalement rebuter un acheteur potentiel au premier coup d&rsquo;oeil. Une belle sc\u00e9nographie peut d\u00e9terminer si un consommateur va acheter ou si il repart bredouille en une fraction de seconde. Nous vous proposons quelques conseils pratiques afin d&rsquo;optimiser votre espace et encourager ainsi le client \u00e0 faire quelques emplettes.<\/span><\/p>\n<ul>\n<li><b>1. Une zone de d\u00e9compression<\/b><\/li>\n<\/ul>\n<p><span id=\"noHighlight_0.865953239752153\">Il <\/span><span id=\"ouHighlight__0_6TO3_8\" class=\"\">s\u2019agit<\/span><span id=\"noHighlight_0.26803765127824386\"> du tout premier espace que le client va d\u00e9couvrir en entrant. Il faut que celui-ci marque une r\u00e9elle transition avec le monde ext\u00e9rieur et qu&rsquo;il immerge en un instant vos visiteurs dans votre univers. D\u00e8s cet instant, vos clients ont envie de rester ou non et ne savent pas encore si ils vont acheter. N&rsquo;h\u00e9sitez pas \u00e0 cr\u00e9er une ouverture agr\u00e9able et pensez \u00e0 le rendre des plus accueillants.<\/span><\/p>\n<p><img class=\"alignnone wp-image-1491\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Pop-up-store5.jpg\" alt=\"pop-up-store-layout5\" width=\"800\" height=\"597\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/Pop-up-store5.jpg 720w, http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/Pop-up-store5-300x224.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>2. Le mur de puissance (Power wall)<\/b><\/li>\n<\/ul>\n<p><span id=\"ouHighlight__0_10TO0_9\" class=\"\">Saviez-vous<\/span><span id=\"noHighlight_0.7207548527971617\"> <\/span><span id=\"ouHighlight__12_15TO11_13\">que<\/span><span id=\"noHighlight_0.7750758347072582\"> <\/span><span id=\"ouHighlight__17_19TO15_18\">90 %<\/span><span id=\"noHighlight_0.16046719023507183\"> <\/span><span id=\"ouHighlight__21_22TO20_22\">des<\/span><span id=\"noHighlight_0.004450869274308822\">\u00a0consommateurs<\/span><span id=\"ouHighlight__28_35TO24_31\">\u00a0<\/span><span id=\"ouHighlight__37_40TO34_42\">tournent \u00e0<\/span><span id=\"noHighlight_0.5897118229418414\"> <\/span><span id=\"ouHighlight__42_46TO44_49\">droite<\/span><span id=\"noHighlight_0.7225693206929042\">\u00a0d\u00e8s leur entr\u00e9e dans un magasin ? Cela donne \u00e0 ce fameux mur de droite (ou mur de puissance), le pouvoir d&rsquo;agir sur la premi\u00e8re impression faite sur un client. Il est donc important qu&rsquo;il soit investi d&rsquo;un affichage au fort impact. Vous pouvez y mettre de bons articles sur votre marque ou boutique afin de la promouvoir.\u00a0<\/span><\/p>\n<ul>\n<li><b>3. Le chemin<\/b><\/li>\n<\/ul>\n<p><span id=\"ouHighlight__13_16TO10_13\">Souvenez-vous de votre dernier saut chez <a href=\"https:\/\/www.ikea.com\">Ikea<\/a>. Vous y \u00eates ? Bien. Avez-vous remarqu\u00e9 que vous \u00eates guid\u00e9s par un chemin de votre entr\u00e9e \u00e0 votre sortie ? Non ? Normal. On l&rsquo;appelle le chemin invisible. Il sert \u00e0 contr\u00f4ler le trafic et \u00e0 exposer les articles, tout du long, autant que possible pour stimuler les achats potentiels.\u00a0<\/span><span id=\"noHighlight_0.4431445809571597\">De <\/span><span id=\"ouHighlight__213_216TO216_223\">nombreux<\/span><span id=\"noHighlight_0.5158644609307816\"> <\/span><span id=\"ouHighlight__218_226TO225_235\">d\u00e9taillants<\/span><span id=\"noHighlight_0.07321023873062482\">\u00a0mettent en place\u00a0<\/span><span id=\"ouHighlight__235_235TO248_250\">une<\/span><span id=\"noHighlight_0.7493358988197532\"> <\/span><span id=\"ouHighlight__246_249TO252_262\">trajectoire<\/span><span id=\"noHighlight_0.05163514505210198\"> <\/span><span id=\"ouHighlight__237_244TO264_273\">circulaire<\/span><span id=\"noHighlight_0.31941926690565725\"> <\/span><span id=\"ouHighlight__251_252TO275_278\" class=\"\">pour<\/span><span id=\"noHighlight_0.9885252456576987\"> <\/span><span id=\"ouHighlight__254_258TO280_285\">guider<\/span><span id=\"noHighlight_0.7618981545366652\"> <\/span><span id=\"ouHighlight__260_262TO287_289\">les<\/span><span id=\"noHighlight_0.44294737029212805\"> <\/span><span id=\"ouHighlight__264_271TO291_303\">consommateurs<\/span><span id=\"noHighlight_0.3004522810674852\"> <\/span><span id=\"ouHighlight__273_274TO305_308\">dans<\/span><span id=\"noHighlight_0.39592558504087383\"> <\/span><span id=\"ouHighlight__276_276TO310_312\">une<\/span><span id=\"noHighlight_0.1631137953906625\">\u00a0sorte de\u00a0<\/span><span id=\"ouHighlight__295_298TO314_319\">boucle.<\/span><span id=\"noHighlight_0.6889736687885033\">\u00a0Amen\u00e9s \u00e0 fl\u00e2ner dans le sens des aiguilles d&rsquo;une montre, ils font, sans s&rsquo;en rendre compte, un tour complet de la boutique. P<\/span><span id=\"ouHighlight__338_352TO397_407\">r\u00e9sentoirs<\/span><span id=\"noHighlight_0.618688474898109\">,<\/span><span id=\"noHighlight_0.9237464032920577\"> <\/span><span id=\"ouHighlight__355_363TO410_417\">armoires<\/span><span id=\"noHighlight_0.5609423820735697\">,<\/span><span id=\"noHighlight_0.9941474561556325\"> <\/span><span id=\"ouHighlight__366_371TO420_425\">tables, \u00e9tag\u00e8res sont autant d&rsquo;outils pratiques pour amener vos clients<\/span><span id=\"noHighlight_0.0902190629588191\">\u00a0\u00e0 parcourir tout le magasin.<\/span><\/p>\n<p><img class=\"alignnone wp-image-1492\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/pop-up-store2-1.jpg\" alt=\"pop-up-store-layout6\" width=\"800\" height=\"530\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pop-up-store2-1.jpg 2048w, http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-300x199.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-768x509.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-1024x678.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-810x536.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-1140x755.jpg 1140w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>4. Ralentisseurs<\/b><\/li>\n<\/ul>\n<p><span id=\"ouHighlight__0_1TO0_3\" class=\"\">Pour<\/span><span id=\"noHighlight_0.09186021180996118\"> <\/span><span id=\"ouHighlight__8_11TO5_13\" class=\"\">s\u2019assurer<\/span><span id=\"noHighlight_0.21171457012112405\"> <\/span><span id=\"ouHighlight__13_16TO15_17\">que<\/span><span id=\"noHighlight_0.5347910357963015\">\u00a0vos\u00a0<\/span><span id=\"ouHighlight__18_26TO23_29\">clients<\/span><span id=\"noHighlight_0.43906388962239706\"> <\/span><span id=\"ouHighlight__28_32TO31_32\">ne fassent pas le tour trop vite de votre enseigne et repartent sans avoir craquer pour un article, optez pour des \u00ab\u00a0ralentisseurs\u00a0\u00bb. Ceux-ci vont en quelques sortes rompre le rythme de leur visite. Affiches ou panneaux qui se d\u00e9marquent et t\u00eates de gondole encouragent les achats impr\u00e9vus.<\/span><\/p>\n<ul>\n<li><b>5. Passage en caisse<\/b><\/li>\n<\/ul>\n<p>La position de votre comptoir est tr\u00e8s importante. Aussi, nous vous recommandons de le placer au bout du \u00ab\u00a0chemin\u00a0\u00bb. De fait, il est pertinent d&rsquo;y mettre en valeur de petits objets qui inciteront vos clients \u00e0 l&rsquo;achat impulsif de derni\u00e8re minute, avant leur d\u00e9part.<\/p>\n<p><strong>L&rsquo;agencement de votre boutique est un param\u00e8tre incoutournable pour inciter vos clients \u00e0 la d\u00e9pense ! \u00a0Inspir\u00e9 ? Lancez votre Pop-Up Store gr\u00e2ce \u00e0\u00a0<a href=\"https:\/\/www.thestorefront.com\/\">Storefront<\/a><\/strong><\/p>\n<div align=\"center\">\n<div align=\"center\">\n<div class=\"wpb_button wpb_btn-danger wpb_btn-large\" style=\"text-align: center; font-size: 16px; color: #ffffff; background-color: #57d497; font-weight: bold; border-radius: 1px; width: 40%; padding: 5px;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/www.thestorefront.com\/\" target=\"_blank\" rel=\"noopener\">Trouvez un espace<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n","protected":false},"excerpt":{"rendered":"<p>Croyez-le ou non,\u00a0la mise en espace d&rsquo;une boutique et son agencement peuvent totalement rebuter un acheteur potentiel au premier coup d&rsquo;oeil. Une belle sc\u00e9nographie peut d\u00e9terminer si un consommateur va acheter ou si il repart bredouille en une fraction de seconde. Nous vous proposons quelques conseils pratiques afin d&rsquo;optimiser votre espace et encourager ainsi le &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"http:\/\/167.172.135.46\/fr\/design-effective-layout-for-your-popup-store\/\"> <span class=\"screen-reader-text\">Concevoir l&rsquo;Agencement Parfait Pour Lancer Votre Pop-Up Store<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":19,"featured_media":14523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1607],"tags":[1742,1692,2068,2232,1525,1773,1539,2233],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg",2400,1600,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg",1125,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg",480,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1-150x150.jpeg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1-300x200.jpeg",300,200,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1-768x512.jpeg",768,512,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1-1024x683.jpeg",1024,683,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg",1536,1024,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg",2048,1365,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg",1125,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg",480,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg",140,93,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"http:\/\/167.172.135.46\/fr\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/167.172.135.46\/fr\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Croyez-le ou non,\u00a0la mise en espace d&rsquo;une boutique et son agencement peuvent totalement rebuter un acheteur potentiel au premier coup d&rsquo;oeil. Une belle sc\u00e9nographie peut d\u00e9terminer si un consommateur va acheter ou si il repart bredouille en une fraction de seconde. Nous vous proposons quelques conseils pratiques afin d&rsquo;optimiser votre espace et encourager ainsi le\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/pexels-photo-92961-1.jpeg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14522"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=14522"}],"version-history":[{"count":1,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14522\/revisions"}],"predecessor-version":[{"id":14524,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14522\/revisions\/14524"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/14523"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=14522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=14522"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=14522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}