{"id":14512,"date":"2016-09-26T21:55:20","date_gmt":"2016-09-26T21:55:20","guid":{"rendered":"http:\/\/blog.thestorefront.test\/youre-worth-loreal-launches-first-paris-pop-store-storefront\/"},"modified":"2020-03-05T08:18:52","modified_gmt":"2020-03-05T08:18:52","slug":"youre-worth-loreal-launches-first-paris-pop-store-storefront","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/youre-worth-loreal-launches-first-paris-pop-store-storefront\/","title":{"rendered":"Parce que vous le valez bien: L’Or\u00e9al lance son premier Pop-Up Store \u00e0 Paris avec Storefront"},"content":{"rendered":"

L’Or\u00e9al\u00a0Paris<\/a><\/strong>,<\/span> <\/span>leader<\/span> <\/span>mondial<\/span> de l’univers\u00a0<\/span>cosm\u00e9tique<\/span>\u00a0<\/span>et<\/span> <\/span>partenaire<\/span> <\/span>officiel<\/span> <\/span>de la Fashion Week Automne<\/span>\u00a0<\/span>2016<\/span>,<\/span> <\/span>ouvre<\/span>\u00a0<\/span>son<\/span> <\/span>premier<\/span>\u00a0P<\/span>op-Up<\/span>\u00a0S<\/span>tore<\/span> <\/span>\u00e0<\/span> <\/span>Paris<\/span> <\/span>le<\/span> <\/span>29<\/span> <\/span>septembre<\/span>. Grande premi\u00e8re pour l’illustre enseigne qui a choisi\u00a0 Storefront<\/a>\u00a0pour lui d\u00e9nicher une perle rare qui soit \u00e0 l’image de cet \u00e9v\u00e9nement exceptionnel tout en restant accessible au plus grand nombre.<\/span><\/strong><\/p>\n

\"loreal2-1024x683\"<\/p>\n

Depuis des d\u00e9cennies l’h\u00e9g\u00e9monie L’Or\u00e9al perdure gr\u00e2ce \u00e0 une strat\u00e9gie marketing habile et totalement \u00e0 l’\u00e9coute des attentes de tous les consommateurs. Prendre soin de soi, se sentir beau, acc\u00e9der au bien-\u00eatre ne doit pas \u00eatre l’apanage de budgets cons\u00e9quents mais bien destin\u00e9 \u00e0 toutes les cat\u00e9gories sociales confondues. C’est le cheval de bataille de cette marque, son ma\u00eetre mot et leurs gammes de produits ont bien, en effet, la grande qualit\u00e9 d’\u00eatre d\u00e9clin\u00e9es pour tous. Le Pop-Up Store L’Or\u00e9al ne fait pas exception. Une th\u00e9matique f\u00e9d\u00e9ratrice; des bars de beaut\u00e9 pour partir \u00e0 la d\u00e9couverte des 600 produits de la marque, dont 150 ont \u00e9t\u00e9 sp\u00e9cialement mis au point pour l’\u00e9v\u00e9nement. <\/span>Id\u00e9alement<\/span> <\/span>situ\u00e9<\/span> <\/span>pr\u00e8s<\/span> du\u00a0<\/span>Boulevard<\/span> <\/span>Haussmann<\/span> <\/span>et<\/span>\u00a0d<\/span>es<\/span> <\/span>Grands<\/span> <\/span>Magasins<\/span>,<\/span>\u00a0les fashionistas et addicts au maquillage l’ont d\u00e9j\u00e0 marqu\u00e9 d’un point rouge sur leur carte pour ne pas le manquer durant leur p\u00e9riple Fashion Week.\u00a0<\/span><\/p>\n

On y attend les ambassadrices embl\u00e9matiques de la marque tous les soirs de la semaine pour offrir aux fans des rencontre in\u00e9dites. Les mannequins Karlie Klosset, Barbara Palvin en t\u00eate de cort\u00e8ge mais aussi la chouchoute des bloggeuses Kristina Bazan, qui l\u00e8vera le voile de la mini-collection exclusive pens\u00e9e pour l’\u00e9v\u00e9nement. On dit m\u00eame que Doutzen<\/span> <\/span>Kroes<\/span>,<\/span> <\/span>Lara<\/span> <\/span>Stone<\/span>,<\/span> <\/span>Liya<\/span> <\/span>Kebede<\/span>,<\/span> <\/span>Eva<\/span> <\/span>Longoria<\/span> <\/span>et<\/span> <\/span>Leila<\/span> <\/span>Bekhti nous feront l’honneur d’une immanquable apparition.\u00a0<\/span><\/p>\n

\"1457515046-9823baf53994332093c22b612a013e03-1038x576\"<\/p>\n

Enti\u00e8rement<\/span> <\/span>d\u00e9di\u00e9<\/span> <\/span>au<\/span> <\/span>maquillage<\/span>,<\/span>\u00a0<\/span>ce<\/span>\u00a0P<\/span>op-Up <\/span>vous plonge dans les coulisses d’un d\u00e9fil\u00e9 de mode. Effervescence, excitation, plaisir d’\u00eatre ensemble pour un moment rare, vibrant, instants si caract\u00e9ristiques d’un tel \u00e9v\u00e9nement. Promenez vos yeux, autour de nouvelles technologies, designs ou maquillages et amusez-vous \u00e0 tout tester.\u00a0<\/span>De la nouvelle ligne d’Highlighters pour illuminer votre visage au <\/span>Mascara<\/span> <\/span>Volume<\/span>\u00a0M<\/span>illion pour un regard fatal \u00e0 faire p\u00e2lir de jalousie une Marilyn Monroe, en passant par la nouvelle application Ongle Genius, qui vous permet d’essayer virtuellement l’arc en ciel de couleurs en mati\u00e8re de vernis \u00e0 ongles<\/span>, faites-vous du bien. Le tout sous l’aile protectrice d’une Tour Eiffel qui habille majestueusement le plafond pour se sentir encore plus enivr\u00e9 de cette ambiance si typique de la Ville des Lumi\u00e8res. <\/span><\/p>\n

On joue aussi les prolongations ! \u00ab\u00a0T’as d’beaux yeux tu sais\u00a0\u00bb (Jean Gabin \u00e0 Mich\u00e8le Morgan dans Quai des Brumes<\/em>) ou comment, c<\/span>haque<\/span> <\/span>mois<\/span>,<\/span>\u00a0en bonus,\u00a0<\/span>Karim<\/span> <\/span>Rahman<\/span>,<\/span> <\/span>cr\u00e9ateur<\/span> <\/span>de <\/span>maquillage<\/span>,<\/span>\u00a0lors d’un atelier d\u00e9di\u00e9 au travail du regard,<\/span>\u00a0(\u00e0 partir de la LookBox que vous pouvez acheter sur place) vous apprendra \u00e0 sublimer votre regard de braise.\u00a0<\/span><\/p>\n

Rendez-vous au 62 rue Caumartin (Paris 9) \u00e0 partir du 29 Septembre.<\/p>\n

Vous vous sentez inspir\u00e9s ? Cr\u00e9ez votre propre Pop-Up Store magique ou onirique gr\u00e2ce \u00e0\u00a0Storefront<\/a>!<\/em><\/p>\n

\"CrwFo3sWYAARJ3C\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L’Or\u00e9al\u00a0Paris, leader mondial de l’univers\u00a0cosm\u00e9tique\u00a0et partenaire officiel de la Fashion Week Automne\u00a02016, ouvre\u00a0son premier\u00a0Pop-Up\u00a0Store \u00e0 Paris le 29 septembre. Grande premi\u00e8re pour l’illustre enseigne qui a choisi\u00a0 Storefront\u00a0pour lui d\u00e9nicher une perle rare qui soit \u00e0 l’image de cet \u00e9v\u00e9nement exceptionnel tout en restant accessible au plus grand nombre. Depuis des d\u00e9cennies l’h\u00e9g\u00e9monie L’Or\u00e9al perdure …<\/p>\n

Parce que vous le valez bien: L’Or\u00e9al lance son premier Pop-Up Store \u00e0 Paris avec Storefront<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":19,"featured_media":14513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1618,1713,1620,2471],"tags":[],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg",1024,649,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg",1024,649,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg",505,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649-300x190.jpg",300,190,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649-768x487.jpg",768,487,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649-1024x649.jpg",1024,649,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg",1024,649,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg",1024,649,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg",1024,649,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg",505,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg",140,89,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"http:\/\/167.172.135.46\/fr\/author\/ak\/"},"qubely_comment":0,"qubely_category":"Industry News<\/a> Storefront Updates<\/a> Success Stories<\/a> Success Stories France<\/a>","qubely_excerpt":"L’Or\u00e9al\u00a0Paris, leader mondial de l’univers\u00a0cosm\u00e9tique\u00a0et partenaire officiel de la Fashion Week Automne\u00a02016, ouvre\u00a0son premier\u00a0Pop-Up\u00a0Store \u00e0 Paris le 29 septembre. Grande premi\u00e8re pour l’illustre enseigne qui a choisi\u00a0 Storefront\u00a0pour lui d\u00e9nicher une perle rare qui soit \u00e0 l’image de cet \u00e9v\u00e9nement exceptionnel tout en restant accessible au plus grand nombre. Depuis des d\u00e9cennies l’h\u00e9g\u00e9monie L’Or\u00e9al perdure\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2016\/09\/loreal-3-1024x649.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14512"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=14512"}],"version-history":[{"count":2,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14512\/revisions"}],"predecessor-version":[{"id":22085,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14512\/revisions\/22085"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/14513"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=14512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=14512"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=14512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}