{"id":14292,"date":"2017-10-18T10:18:00","date_gmt":"2017-10-18T10:18:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/pop-up-store-truffaut-marais-paris\/"},"modified":"2020-03-04T19:05:37","modified_gmt":"2020-03-04T19:05:37","slug":"pop-up-store-truffaut-marais-paris","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/pop-up-store-truffaut-marais-paris\/","title":{"rendered":"Truffaut Green Addict, le Pop-Up Store v\u00e9g\u00e9tal du Marais"},"content":{"rendered":"
Truffaut lance le concept du Pop-Up Store v\u00e9g\u00e9tal et s’inscrit dans la tendance Green !<\/h5>\n

On ne pr\u00e9sente plus Truffaut<\/strong>, la grande enseigne fran\u00e7aise de jardinage, imagin\u00e9e par son fondateur,\u00a0<\/span>Charles Truffaut \u00e0 Versailles en 1824. Aujourd\u2019hui, la marque a deux si\u00e8cles d\u2019existence, 58 magasins et 3 domaines d\u2019activit\u00e9s. Une belle r\u00e9f\u00e9rence pour tous ceux qui aiment\u00a0jardiner, cuisiner, cocooner, \u00e9changer ou encore s’occuper d’animaux.\u00a0<\/span><\/p>\n

Toujours \u00e0 la pointe de la technologie et de l\u2019innovation, Truffaut<\/a> continue de surfer sur les nouvelles tendances et ouvre avec Storefront, son premier Pop-Up Store<\/strong><\/a> sur le th\u00e8me de la nature, le bien nomm\u00e9 \u00ab\u00a0Green Addict\u00a0\u00bb<\/strong>.\u00a0<\/span><\/p>\n

\"Truffaut<\/p>\n

L’objectif de la marque : d\u00e9velopper des points de vente<\/strong> l\u00e0 o\u00f9 la marque est moins connue, essayer de nouvelles zones<\/strong> et tester de nouveaux produits<\/strong>. \u00ab Le concept de la boutique \u00e9ph\u00e9m\u00e8re donne une image dynamique et novatrice, attire une client\u00e8le plus jeune \u00bb<\/em>, explique le directeur du magasin parisien, St\u00e9phane Artaud.<\/span><\/p>\n

\"Une<\/span><\/p>\n

Du 10 au 25 juin 2017<\/strong>, Truffaut a ouvert son Pop-Up Store v\u00e9g\u00e9tal \u00abGreen Addict\u00bb<\/em> rue de Turenne<\/strong>, en plein c\u0153ur du Marais<\/a>. Ce quartier semblait s’imposer \u00e0 la marque, \u00e0 la recherche d’un lieu jeune, attractif et branch\u00e9 ! Les parisiens le savent bien, d<\/span>u lundi au dimanche, Le Marais, c\u2019est le rendez-vous des touristes, des shoppers addict, des fl\u00e2neurs, ou encore des curieux qui savent que ce quartier plein de vie \u00e9volue constamment !\u00a0<\/span><\/p>\n

Truffaut, \u00e0 l’aide de Storefront<\/strong> et de l’agence Label exp\u00e9rience, a donc imagin\u00e9 un lieu moderne et cosy, o\u00f9 la nature serait reine !\u00a0\u00ab C\u2019est sur le v\u00e9g\u00e9tal, notre c\u0153ur de m\u00e9tier que nous avons choisi de nous concentrer. Nous avons donc une s\u00e9lection de Plantes d’int\u00e9rieur, terrariums, plantes aromatiques et cactus \u00bb<\/em>, t\u00e9moigne la charg\u00e9e de communication, G\u00e9raldine Maurizi. <\/span><\/p>\n

Un espace id\u00e9al, un am\u00e9nagement optimal, des id\u00e9es et de la cr\u00e9ativit\u00e9… il n’en fallait pas plus \u00e0 Truffaut pour cr\u00e9er une parfaite jungle urbaine<\/strong> !<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\nhttps:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/10\/Success-Stories-Truffaut-1.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Faites comme Truffaut, renouveler l\u2019image de votre marque et d\u00e9veloppez vous sur de nouveaux march\u00e9s en ouvrant un Pop-Up Store<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Truffaut lance le concept du Pop-Up Store v\u00e9g\u00e9tal et s’inscrit dans la tendance Green ! On ne pr\u00e9sente plus Truffaut, la grande enseigne fran\u00e7aise de jardinage, imagin\u00e9e par son fondateur,\u00a0Charles Truffaut \u00e0 Versailles en 1824. Aujourd\u2019hui, la marque a deux si\u00e8cles d\u2019existence, 58 magasins et 3 domaines d\u2019activit\u00e9s. Une belle r\u00e9f\u00e9rence pour tous ceux qui …<\/p>\n

Truffaut Green Addict, le Pop-Up Store v\u00e9g\u00e9tal du Marais<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":36,"featured_media":14293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1620,2471],"tags":[1576,2001,1749],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",5472,3648,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",1125,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",480,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746-300x200.jpg",300,200,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746-768x512.jpg",768,512,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746-1024x683.jpg",1024,683,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",1536,1024,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",2048,1365,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",1125,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",480,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",140,93,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"http:\/\/167.172.135.46\/fr\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"Success Stories<\/a> Success Stories France<\/a>","qubely_excerpt":"Truffaut lance le concept du Pop-Up Store v\u00e9g\u00e9tal et s’inscrit dans la tendance Green ! On ne pr\u00e9sente plus Truffaut, la grande enseigne fran\u00e7aise de jardinage, imagin\u00e9e par son fondateur,\u00a0Charles Truffaut \u00e0 Versailles en 1824. Aujourd\u2019hui, la marque a deux si\u00e8cles d\u2019existence, 58 magasins et 3 domaines d\u2019activit\u00e9s. Une belle r\u00e9f\u00e9rence pour tous ceux qui\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14292"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=14292"}],"version-history":[{"count":2,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14292\/revisions"}],"predecessor-version":[{"id":22067,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14292\/revisions\/22067"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/14293"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=14292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=14292"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=14292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}