{"id":14266,"date":"2017-11-13T14:09:30","date_gmt":"2017-11-13T14:09:30","guid":{"rendered":"http:\/\/blog.thestorefront.test\/how-retail-startup-bulletin-is-building-an-entire-brand-through-brick-and-mortar\/"},"modified":"2019-03-22T09:20:03","modified_gmt":"2019-03-22T09:20:03","slug":"how-retail-startup-bulletin-is-building-an-entire-brand-through-brick-and-mortar","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/how-retail-startup-bulletin-is-building-an-entire-brand-through-brick-and-mortar\/","title":{"rendered":"How Retail Startup Bulletin Is Building an Entire Brand Through Brick and Mortar"},"content":{"rendered":"
Case Study: Bulletin and Brand Success With Holiday Pop-Ups<\/b><\/h5>\n

This holiday season, Bulletin is bringing a pink dose of energy to Broadway in New York City\u2019s Flatiron district. Like any other player in the retail space, Bulletin was looking for a way to differentiate itself<\/strong>. And as consumers demand more from brands, delivering an entire experience is essential. <\/span>As Bulletin puts it<\/span><\/a>, \u201cexperience is queen.\u201d <\/em><\/span><\/p>\n

After last year\u2019s successful pop-up holiday market in New York, Bulletin is setting out to do it again \u2014 to bring unique experiences<\/strong> to customers during one of the busiest times of year through popups!<\/span><\/p>\n

Listening to Customers<\/span><\/h2>\n

Bulletin is no stranger to seizing opportunities<\/a>. Once online-only, the startup has since expanded into the brick-and-mortar space to better serve their customers. As retailers began planning for the holiday season, they turned to Bulletin as a partner on their mission. Bulletin listened, and offered a \u201cpay-to-play\u201d<\/strong><\/em> model for their customers.<\/span><\/p>\n

Essentially, vendors can apply to \u201crent\u201d<\/em> space within Bulletin\u2019s retail stores. From there, Bulletin takes care of merchandising, sales and in-store processes for their vendors. Those vendors can then turn attention to other selling channels and holiday promotions, knowing their products are in trusted hands with Bulletin.<\/span><\/p>\n

Finding Success in Brick-and-Mortar Retail<\/span><\/h2>\n

With technological advancements and more access to ecommerce selling platforms, many retail players are making the move from in-person to online selling. Bulletin did the opposite, and has seen huge success since making the transition. <\/span><\/p>\n

Ali Kriegsman<\/strong>, Bulletin\u2019s co-founder and COO, learned a lot along the way. We asked Kriegsman to share her top three tips for other retailers to craft an experience in their physical spaces: <\/span><\/p>\n

Online synergy<\/span><\/h3>\n

Your online presence must match the experience of your physical store, be it a pop-up or permanent establishment. Social media, digital ads, your website and other online channels must set expectations for what the real-life experience will be \u2014 and they must demonstrate an understanding of your target customer.<\/span><\/p>\n

Bulletin does this well. Nostalgia, consistent color palette, and images that evoke feelings of confidence and fun speak to the Bulletin customer. <\/span><\/p>\n

\n
\n
<\/div>\n

\u2728?Friday Nite Lites?\u2728<\/a><\/p>\n

Une publication partag\u00e9e par BULLETIN (@bulletin.co) le