{"id":14101,"date":"2018-05-04T13:26:03","date_gmt":"2018-05-04T13:26:03","guid":{"rendered":"http:\/\/blog.thestorefront.test\/before-after-from-empty-spaces-to-trendy-pop-up-stores\/"},"modified":"2019-03-17T19:06:54","modified_gmt":"2019-03-17T19:06:54","slug":"before-after-from-empty-spaces-to-trendy-pop-up-stores","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/before-after-from-empty-spaces-to-trendy-pop-up-stores\/","title":{"rendered":"Avant\/Apr\u00e8s : 4 espaces vides transform\u00e9s en pop-up stores tendance"},"content":{"rendered":"<p>Une fois l&rsquo;espace de votre pop-up store r\u00e9serv\u00e9, il vous reste \u00e0 l&rsquo;am\u00e9nager, le personnaliser et l&rsquo;optimiser pour exprimer et valoriser votre concept.\u00a0Que vous souhaitiez privil\u00e9gier une d\u00e9coration minimaliste ou que vous l&rsquo;accordiez \u00e0 l&rsquo;univers de votre marque, les sc\u00e9narios sont infinis pour faire de l&rsquo;espace vide dont on vient de vous remettre les clefs un pop-up store tendance <a href=\"https:\/\/www.thestorefront.fr\/mag\/pop-up-stores-5-bonnes-idees-a-piquer-pour-attirer-lattention-des-medias\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\">dont tout le monde parle<\/a>. Depuis la boutique \u00e9ph\u00e9m\u00e8re haute en couleur de Mars au pop-up store de P\u00e2ques de Hema, en passant par l&rsquo;univers f\u00e9\u00e9rique de Truffaut et l&rsquo;esprit d\u00e9cal\u00e9 de leboncoin, retour en image sur 4 transformations r\u00e9ussies.<a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/25425?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\"><img class=\"size-large wp-image-6696 aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_-MARS-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_-MARS-757x1024.jpg 757w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_-MARS-222x300.jpg 222w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_-MARS-768x1039.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_-MARS-810x1096.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_-MARS-1140x1543.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_-MARS.jpg 1200w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/p>\n<ol>\n<li><strong>MARS <\/strong><\/li>\n<\/ol>\n<p>L&rsquo;incontournable marque de friandise a transform\u00e9 un espace en salon gourmand en plein Times Square, \u00e0 New York.<\/p>\n<ul>\n<li><strong>Le challenge\u00a0<\/strong><em>:<\/em>\u00a0pr\u00e9senter l&rsquo;ensemble d&rsquo;un catalogue dans un seul espace<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co<\/strong><em> :<\/em>\u00a0ne pas avoir peur de louer un espace qui a d\u00e9j\u00e0 beaucoup de personnalit\u00e9. Ici, par exemple, le sol rouge a jou\u00e9 un r\u00f4le \u00e0 part enti\u00e8re dans le rendu final.<\/li>\n<li><b>L&rsquo;effet waouh<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0l&rsquo;univers des salons de beaut\u00e9 a \u00e9t\u00e9 repris pour cr\u00e9er un d\u00e9calage avec la pr\u00e9sentation ludique des friandises<\/li>\n<li><b>L&rsquo;id\u00e9e qu&rsquo;on adore<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0s&rsquo;appuyer sur des \u00e9l\u00e9ments atypiques de l&rsquo;espace pour cr\u00e9er un pop-up store hors du commun<br \/>\n<a href=\"https:\/\/www.thestorefront.fr\/mag\/mars-treats-the-public-to-a-candy-filled-pop-up-salon\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\" target=\"_blank\" rel=\"noopener\">En savoir plus<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/3761?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\"><img class=\"wp-image-6701 size-large aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Hema-753x1024.jpg\" alt=\"\" width=\"753\" height=\"1024\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Hema-753x1024.jpg 753w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Hema-221x300.jpg 221w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Hema-768x1044.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Hema-810x1102.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Hema-1140x1550.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Hema.jpg 1200w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/a><\/p>\n<p><strong>2. HEMA<\/strong><\/p>\n<div>L&rsquo;enseigne n\u00e9erlandaise a profit\u00e9 du mois de P\u00e2ques pour s&rsquo;approprier enti\u00e8rement un espace de 45m\u00b2\u00a0en plein Marais, \u00e0 Paris.<\/div>\n<div>\n<ul>\n<li><b>Le challenge<\/b>\u00a0: investir un petit espace tout en longueur<\/li>\n<li><b>L&rsquo;astuce d\u00e9co\u00a0<\/b>: Optimiser un pan de mur entier gr\u00e2ce \u00e0 des \u00e9l\u00e9ments color\u00e9s et peu profonds<\/li>\n<li><b>L&rsquo;effet waouh<\/b>\u00a0: la piscine \u00e0 balles en plein Paris et le photomaton, une vraie madeleine de Proust !<\/li>\n<li><b>L&rsquo;id\u00e9e qu&rsquo;on adore :\u00a0<\/b>le th\u00e8me de P\u00e2ques parfaitement assum\u00e9 dans chaque recoin du Pop-Up Store \u00e0 travers la d\u00e9clinaison de pois color\u00e9s.<\/li>\n<\/ul>\n<div><a href=\"https:\/\/www.thestorefront.fr\/mag\/hema-deux-pop-up-stores-lances-en-simultane-pour-une-communication-sur-plusieurs-marches\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\">En savoir plus<\/a><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/15182?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\"><img class=\"size-large wp-image-6702 aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Truffaut-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Truffaut-757x1024.jpg 757w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Truffaut-222x300.jpg 222w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Truffaut-768x1039.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Truffaut-810x1096.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Truffaut-1140x1543.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Truffaut.jpg 1200w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/div>\n<div>\n<div>\u00a0<strong>3. TRUFFAUT<\/strong><\/div>\n<\/div>\n<\/div>\n<p>L&rsquo;enseigne fran\u00e7aise de jardinage Truffaut a pris ses quartiers d&rsquo;hiver du 18 novembre au 9 d\u00e9cembre 2017 dans le Marais, \u00e0 Paris, pour propos\u00e9 un Pop-Up Store de No\u00ebl sur 200m\u00b2.<\/p>\n<div>\n<ul>\n<li><b>Le challenge<\/b>\u00a0: faire d&rsquo;un espace froid et immacul\u00e9\u00a0un espace chaleureux et cosy dans lequel on se sent bien<\/li>\n<li><b>L&rsquo;astuce d\u00e9co<\/b>\u00a0: Alterner peinture et papier peint trompe-l&rsquo;\u0153il pour personnaliser l&rsquo;espace \u00e0 moindre co\u00fbt<\/li>\n<li><b>L&rsquo;effet waouh\u00a0<\/b>:\u00a0l&rsquo;abondance (ma\u00eetris\u00e9e) des produits&#8230; C&rsquo;est No\u00ebl apr\u00e8s tout !<\/li>\n<li><b>L&rsquo;id\u00e9e qu&rsquo;on adore<\/b>\u00a0: L&rsquo;effort de la part de la marque de cr\u00e9er un espace o\u00f9 l&rsquo;on se sent comme chez soi : \u00ab\u00a0un espace d\u00e9coratif dans un esprit d&rsquo;appartement\u00a0\u00bb a m\u00eame pr\u00e9cis\u00e9 G\u00e9raldine Maurizi, Responsable de la Communication Truffaut Paris.<\/li>\n<\/ul>\n<div><a href=\"https:\/\/www.thestorefront.fr\/mag\/la-magie-de-noel-le-pop-store-de-truffaut\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\">En savoir plus<\/a><\/div>\n<div><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/28718?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\"><img class=\"size-large wp-image-6703 aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Leboncoin-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Leboncoin-757x1024.jpg 757w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Leboncoin-222x300.jpg 222w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Leboncoin-768x1039.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Leboncoin-810x1096.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Leboncoin-1140x1543.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA_Leboncoin.jpg 1200w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/p>\n<div><strong>4. Leboncoin<\/strong><\/div>\n<div>C&rsquo;est en plein Boulevard Haussmann que le g\u00e9ant de la vente en ligne leboncoin a inaugur\u00e9 un Pop-Up Store de 150 m\u00b2, baptis\u00e9 \u00ab\u00a0La fabuleuse histoire des jouets d&rsquo;occasion\u00a0\u00bb en d\u00e9cembre 2017.<\/div>\n<div>\n<ul>\n<li><b>Le challenge<\/b>\u00a0: faire ressortir l&rsquo;ADN de la marque sans r\u00e9aliser aucun travaux<\/li>\n<li><b>L&rsquo;astuce d\u00e9co<\/b>\u00a0: faire attention aux d\u00e9tails et aux accessoires, tels que le plafonnier.<\/li>\n<li><b>L&rsquo;effet waouh<\/b>\u00a0:\u00a0les lumi\u00e8res oranges, les jouets par milliers&#8230; tout est mis en oeuvre pour faire ressortir le th\u00e8me principal et la charte graphique leboncoin<\/li>\n<li><b>L&rsquo;id\u00e9e qu&rsquo;on adore<\/b>\u00a0: les citations murales qui d\u00e9corent l&rsquo;espace avec humour<\/li>\n<\/ul>\n<div><a href=\"https:\/\/www.thestorefront.fr\/mag\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\">En savoir plus<\/a><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div><em>Vous aussi, <a href=\"https:\/\/www.thestorefront.fr\/search?address=&amp;latitude=&amp;longitude=&amp;lat_l=&amp;lat_g=&amp;lng_l=&amp;lng_g=&amp;parent_project_type_id=&amp;order=search%20DESC&amp;zoom=20&amp;utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\">d\u00e9nichez l&rsquo;espace id\u00e9al<\/a> pour votre projet \u00e9ph\u00e9m\u00e8re parmi plus de 10 000 r\u00e9f\u00e9rences disponibles dans le monde entier<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une fois l&rsquo;espace de votre pop-up store r\u00e9serv\u00e9, il vous reste \u00e0 l&rsquo;am\u00e9nager, le personnaliser et l&rsquo;optimiser pour exprimer et valoriser votre concept.\u00a0Que vous souhaitiez privil\u00e9gier une d\u00e9coration minimaliste ou que vous l&rsquo;accordiez \u00e0 l&rsquo;univers de votre marque, les sc\u00e9narios sont infinis pour faire de l&rsquo;espace vide dont on vient de vous remettre les clefs &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"http:\/\/167.172.135.46\/fr\/before-after-from-empty-spaces-to-trendy-pop-up-stores\/\"> <span class=\"screen-reader-text\">Avant\/Apr\u00e8s : 4 espaces vides transform\u00e9s en pop-up stores tendance<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":23,"featured_media":14103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1519],"tags":[1878,1539,1530,1749,1553],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg",1440,960,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg",1125,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg",480,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1-300x200.jpg",300,200,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1-768x512.jpg",768,512,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1-1024x683.jpg",1024,683,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg",1440,960,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg",1440,960,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg",1125,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg",480,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg",140,93,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"http:\/\/167.172.135.46\/fr\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/167.172.135.46\/fr\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"Une fois l&rsquo;espace de votre pop-up store r\u00e9serv\u00e9, il vous reste \u00e0 l&rsquo;am\u00e9nager, le personnaliser et l&rsquo;optimiser pour exprimer et valoriser votre concept.\u00a0Que vous souhaitiez privil\u00e9gier une d\u00e9coration minimaliste ou que vous l&rsquo;accordiez \u00e0 l&rsquo;univers de votre marque, les sc\u00e9narios sont infinis pour faire de l&rsquo;espace vide dont on vient de vous remettre les clefs\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/3761_1.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14101"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=14101"}],"version-history":[{"count":2,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14101\/revisions"}],"predecessor-version":[{"id":14105,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14101\/revisions\/14105"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/14103"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=14101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=14101"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=14101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}