{"id":14043,"date":"2018-05-25T12:00:54","date_gmt":"2018-05-25T12:00:54","guid":{"rendered":"http:\/\/blog.thestorefront.test\/before-after-3-pop-up-store-transformations-in-nyc\/"},"modified":"2020-03-04T23:43:31","modified_gmt":"2020-03-04T23:43:31","slug":"before-after-3-pop-up-store-transformations-in-nyc","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/before-after-3-pop-up-store-transformations-in-nyc\/","title":{"rendered":"Avant\/Apr\u00e8s : 3 espaces vides transform\u00e9s en Pop-Up Stores \u00e0 NYC"},"content":{"rendered":"<p>Galeries, boutiques ou encore \u00e9v\u00e9nements, les concepts \u00e9ph\u00e9m\u00e8res sont l\u00e9gion \u00e0 New York. E-commer\u00e7ants et marques digitales n&rsquo;h\u00e9sitent pas \u00e0 <a href=\"https:\/\/www.thestorefront.fr\/mag\/heres-why-renting-a-space-on-a-short-term-is-a-great-opportunity-for-occupiers\/\">faire l&rsquo;exp\u00e9rience du Pop-Up Store<\/a> au coeur de la Big Apple pour impressionner et surprendre leurs consommateurs.<\/p>\n<p>Storefront accompagne des milliers de marques dans le monde entier \u00e0 la recherche de l&rsquo;espace id\u00e9al pour concr\u00e9tiser leur projet. De FILA au pure player Grammar, en passant par l<span style=\"font-weight: 400;\">es \u00e9tudiants de l&rsquo;\u00e9cole d&rsquo;architecture Princeton, voici comment trois acteurs compl\u00e8tement diff\u00e9rents sont parvenus \u00e0<\/span>\u00a0transformer des bo\u00eetes vides en sublimes Pop-Up Stores.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/17574?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before%2FAfter\"><img class=\"aligncenter size-large wp-image-7389\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA-grammar-nyc-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA-grammar-nyc.jpg 757w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA-grammar-nyc-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/p>\n<h3>1. Grammar<\/h3>\n<p>Grammar, la marque aux \u00ab\u00a0parfaites chemises blanches\u00a0\u00bb a mis\u00e9 sur un rendu minimaliste dans le Lower East Side.\u00a0Althea Simmons, la cr\u00e9atrice de la marque, a volontairement cr\u00e9\u00e9 un espace o\u00f9 passants et clients pourraient se rendre pour la rencontrer.<\/p>\n<ul>\n<li><strong>Le challenge :<\/strong>\u00a0Avoir un rendu qui refl\u00e8te les valeurs de la marque et provoque des \u00e9motions.<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co. :<\/strong>\u00a0Incorporer des \u00e9l\u00e9ments customis\u00e9s pour une approche tr\u00e8s personnelle.<\/li>\n<li><strong>L&rsquo;effet waouh : <\/strong>La grande vitrine de la boutique qui donne sur Rivington street et permet aux passants de voir ce qui se passe \u00e0 l&rsquo;int\u00e9rieur.<\/li>\n<li><strong>Ce qu&rsquo;on adore :<\/strong>\u00a0La cr\u00e9atrice n&rsquo;a n\u00e9glig\u00e9 aucun d\u00e9tail, du logo sur la vitrine au grand rideau jaune qui longe le mur noir.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/19986?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before%2FAfter\"><img class=\"aligncenter size-large wp-image-7390\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA-princeton-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA-princeton.jpg 757w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AA-princeton-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/p>\n<h3><strong>2. Princeton<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Les \u00e9tudiants de l&rsquo;\u00e9cole d&rsquo;architecture Princeton ont expos\u00e9 leurs th\u00e8ses dans cette galerie du Lower East Side. Leur choix s&rsquo;est port\u00e9 sur cet espace car, en plus d&rsquo;un emplacement id\u00e9al, il dispose d&rsquo;une large boutique qui attire les passants.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Le challenge:<\/strong>\u00a0Cr\u00e9er une galerie inspirante avec un budget limit\u00e9.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>L&rsquo;astuce d\u00e9co:<\/strong>\u00a0Utiliser les murs de l&rsquo;espace afin de le rentabiliser et de pouvoir en montrer le plus possible.<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>L&rsquo;effet waouh:<\/strong>\u00a0Pour rendre cette galerie plus dynamique, chaque recoin a \u00e9t\u00e9 am\u00e9nag\u00e9 et optimis\u00e9.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ce qu&rsquo;on adore :<\/strong>\u00a0Cr\u00e9er un espace extraordinaire malgr\u00e9 un petit budget gr\u00e2ce \u00e0 des astuces d&rsquo;am\u00e9nagement. \u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/25611?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=fila\"><img class=\"aligncenter size-large wp-image-7391\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AAFila-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AAFila.jpg 757w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/AAFila-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/p>\n<h3>3. FILA<\/h3>\n<p><span style=\"font-weight: 400;\">FILA a ouvert son Pop-Up Store \u00e0 SoHo le mois dernier, en hommage \u00e0 son h\u00e9ritage. Les nombreux passant \u00e9taient alors invit\u00e9s s&rsquo;immerger dans un espace hors du commun et \u00e0 venir essayer leur nouvelle collection.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Le challenge :<\/strong>\u00a0La marque \u00e9tait \u00e0 la recherche d&rsquo;un espace suffisamment large pour cr\u00e9er une exp\u00e9rience immersive.<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>L&rsquo;astuce d\u00e9co :<\/strong>\u00a0Tout miser sur les illusions d&rsquo;optique pour cr\u00e9er un sentiment surr\u00e9aliste.<br \/>\n<\/span><\/li>\n<li><strong>L&rsquo;effet waouh : <\/strong>Un espace exp\u00e9rientiel\u00a0brand\u00e9 aux couleurs de FILA, de l&rsquo;ext\u00e9rieur \u00e0 l&rsquo;int\u00e9rieur.<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ce qu&rsquo;on adore :<\/strong>\u00a0 Le soin apporter aux d\u00e9tails pour souligner la cr\u00e9ativit\u00e9 de la marque.<\/span><\/li>\n<\/ul>\n<p><strong><em><a href=\"https:\/\/www.thestorefront.com\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before%2FAfter\">Trouvez l&rsquo;espace id\u00e9al pour votre projet parmi 10 000 r\u00e9f\u00e9rences dans le monde entier<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Galeries, boutiques ou encore \u00e9v\u00e9nements, les concepts \u00e9ph\u00e9m\u00e8res sont l\u00e9gion \u00e0 New York. E-commer\u00e7ants et marques digitales n&rsquo;h\u00e9sitent pas \u00e0 faire l&rsquo;exp\u00e9rience du Pop-Up Store au coeur de la Big Apple pour impressionner et surprendre leurs consommateurs. Storefront accompagne des milliers de marques dans le monde entier \u00e0 la recherche de l&rsquo;espace id\u00e9al pour concr\u00e9tiser &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"http:\/\/167.172.135.46\/fr\/before-after-3-pop-up-store-transformations-in-nyc\/\"> <span class=\"screen-reader-text\">Avant\/Apr\u00e8s : 3 espaces vides transform\u00e9s en Pop-Up Stores \u00e0 NYC<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":23,"featured_media":14045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1519],"tags":[1878,1879],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",1920,1920,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",750,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",320,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o-300x300.jpg",300,300,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o-768x768.jpg",768,768,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o-1024x1024.jpg",1024,1024,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",1536,1536,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",1920,1920,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",750,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",320,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",100,100,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"http:\/\/167.172.135.46\/fr\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/167.172.135.46\/fr\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"Galeries, boutiques ou encore \u00e9v\u00e9nements, les concepts \u00e9ph\u00e9m\u00e8res sont l\u00e9gion \u00e0 New York. E-commer\u00e7ants et marques digitales n&rsquo;h\u00e9sitent pas \u00e0 faire l&rsquo;exp\u00e9rience du Pop-Up Store au coeur de la Big Apple pour impressionner et surprendre leurs consommateurs. Storefront accompagne des milliers de marques dans le monde entier \u00e0 la recherche de l&rsquo;espace id\u00e9al pour concr\u00e9tiser\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14043"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=14043"}],"version-history":[{"count":2,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14043\/revisions"}],"predecessor-version":[{"id":22074,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/14043\/revisions\/22074"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/14045"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=14043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=14043"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=14043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}