{"id":13909,"date":"2018-07-11T10:11:59","date_gmt":"2018-07-11T10:11:59","guid":{"rendered":"http:\/\/blog.thestorefront.test\/the-daily-show-sparks-worldwide-interest-in-its-pop-up-exhibition-tour\/"},"modified":"2019-03-17T10:16:43","modified_gmt":"2019-03-17T10:16:43","slug":"the-daily-show-sparks-worldwide-interest-in-its-pop-up-exhibition-tour","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/the-daily-show-sparks-worldwide-interest-in-its-pop-up-exhibition-tour\/","title":{"rendered":"Le Daily Show passionne le monde avec son exposition itin\u00e9rante"},"content":{"rendered":"<p>Le <i>Daily Show With Trevor Noah<\/i> de Comedy Central a imagin\u00e9 la Donald J. Trump Presidential Twitter Library, une expo pop-up \u00e0 mi-chemin entre mus\u00e9e et biblioth\u00e8que pr\u00e9sidentielle. Elle a \u00e9t\u00e9 inaugur\u00e9e \u00e0 New York l\u2019ann\u00e9e derni\u00e8re, et s\u2019est depuis install\u00e9e \u00e0 San Francisco puis Los Angeles, dans un\u00a0<a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/27668?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success%2520Stories\">espace Storefront<\/a>\u00a0\u00e0 West Hollywood.<\/p>\n<p>Id\u00e9al pour ce genre d\u2019\u00e9v\u00e9nements, le lieu a accueilli l\u2019exposition durant deux week-ends. Pour l\u2019occasion, le <i>Daily Show<\/i> a transform\u00e9 ses murs blancs en zones d\u2019affichage des tweets du Pr\u00e9sident Trump.<\/p>\n<figure id=\"attachment_8209\" aria-describedby=\"caption-attachment-8209\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/27668?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=successtory\"><img class=\"size-large wp-image-8209\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/969791388-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791388-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791388-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791388-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791388-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791388-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791388-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-8209\" class=\"wp-caption-text\">Le Daily Show de Comedy Central pr\u00e9sente : la Donald J. Trump Presidential Twitter Library \u00e0 West Hollywood, Californie (photo\u00a0: Ari Perilstein\/Getty Images pour Comedy Central)<\/figcaption><\/figure>\n<p><b>Nous avons rencontr\u00e9 le Vice-pr\u00e9sident brand marketing et \u00e9v\u00e9nementiel de Comedy Central, Shawn Silverman, qui nous a racont\u00e9 l\u2019expo, ses origines et le super accueil du public.<\/b><\/p>\n<ul>\n<li><b>Le concept derri\u00e8re la Presidential Twitter Library.<\/b><\/li>\n<\/ul>\n<p>\u00ab\u00a0Le concept est une id\u00e9e de l\u2019\u00e9quipe du <i>Daily Show With Trevor Noah<\/i>. L\u2019outil de communication favori du Pr\u00e9sident \u00e9tant Twitter, les \u00e9quipes ont voulu donner vie \u00e0 ses tweets. La proposition d\u2019une biblioth\u00e8que tir\u00e9e de cas r\u00e9els a remport\u00e9 le vote.\u00a0\u00bb<\/p>\n<p><b>Apr\u00e8s un premier pop-up l\u2019an dernier \u00e0 <\/b><a href=\"https:\/\/www.thestorefront.fr\/search\/new-york?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success%2520Stories\"><b>New York<\/b><\/a><b>\u00a0juste en face de la Trump Tower et \u00e0 fort retentissement m\u00e9diatique, Shawn Silverman a su qu\u2019ils tenaient \u00ab\u00a0un concept vraiment int\u00e9ressant\u00a0\u00bb.<\/b>\u00a0L\u2019id\u00e9e d\u2019une expo itin\u00e9rante a ensuite fait son chemin, et des espaces ont \u00e9t\u00e9 lou\u00e9s \u00e0 <a href=\"https:\/\/www.thestorefront.fr\/search\/san-francisco?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success%2520Stories\">San Francisco<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.thestorefront.fr\/search\/los-angeles?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success%2520Stories\">Los Angeles<\/a>. Cette librairie vivante \u00e9tait vou\u00e9e \u00e0 grossir car \u00ab\u00a0Trump continue de tweeter, et cela nourrit l\u2019expo. Elle est constamment mise \u00e0 jour et suit l\u2019actualit\u00e9\u00a0\u00bb, a expliqu\u00e9 Shawn Silverman.<\/p>\n<ul>\n<li><b>Au c\u0153ur de l\u2019expo.<\/b><\/li>\n<\/ul>\n<p>\u00ab\u00a0Nous avons trouv\u00e9 un splendide local \u00e0\u00a0<a href=\"https:\/\/www.thestorefront.fr\/search?address=West%2520Hollywood%252C%2520Californie%252C%2520%25C3%2589tats-Unis&amp;zoom=13&amp;latitude=34.0900091&amp;longitude=-118.3617443&amp;lat_g=34.0763898&amp;lat_l=34.098071&amp;lng_g=-118.39584400000001&amp;lng_l=-118.34338000000002&amp;s=score%2520DESC&amp;country=US&amp;city=West%2520Hollywood&amp;page=1&amp;utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success%2520Stories\">West Hollywood<\/a>. Tr\u00e8s bien refait, emplacement en or. Nous l\u2019avons ouvert deux week-ends durant.\u00a0<b>Nous avons \u00e9t\u00e9 \u00e9bahis de l\u2019immense succ\u00e8s que l\u2019expo a rencontr\u00e9 aupr\u00e8s des fans.\u00a0\u00bb<\/b> poursuit-il. Pour Los Angeles notamment, son \u00e9quipe voulait \u00ab\u00a0un pop-up store ouvert sur une plus longue p\u00e9riode, au vu du type de ville qu\u2019est L.A.\u00a0\u00bb On y circule en effet en voiture bien plus qu\u2019\u00e0 pied (\u00ab\u00a0nous \u00e9tions attach\u00e9s au principe d\u2019y proposer l\u2019expo\u00a0\u00bb, ajoute-t-il), et tous voulaient que les gens aient le temps d\u2019y venir.<b> \u00ab\u00a0Nous avons sign\u00e9 un bail pour ce chouette espace qui rentrait \u00e0 la fois dans notre budget et nos pr\u00e9requis.\u00a0\u00bb L\u2019\u00e9quipe du <i>Daily Show <\/i>a ensuite veill\u00e9 \u00e0 ce qu\u2019on puisse y d\u00e9ambuler dans un parcours bien d\u00e9gag\u00e9.<\/b><\/p>\n<figure id=\"attachment_8211\" aria-describedby=\"caption-attachment-8211\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/27668?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=successtory\"><img class=\"size-large wp-image-8211\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/969791412-1024x697.jpg\" alt=\"\" width=\"810\" height=\"551\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791412-1024x697.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791412-300x204.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791412-768x522.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791412-810x551.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791412-1140x775.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791412-145x100.jpg 145w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-8211\" class=\"wp-caption-text\">Le Daily Show de Comedy Central pr\u00e9sente : la Donald J. Trump Presidential Twitter Library \u00e0 West Hollywood, Californie (photo\u00a0: Ari Perilstein\/Getty Images pour Comedy Central)<\/figcaption><\/figure>\n<p>Pour l\u2019expo de Los Angeles, l\u2019\u00e9quipe souhaitait trouver des moyens humoristiques de classer les tweets du Pr\u00e9sident. L\u2019espace a \u00e9t\u00e9 divis\u00e9 en plusieurs zones, comme celle du \u00ab\u00a0g\u00e9n\u00e9rateur de surnoms\u00a0\u00bb ou la reproduction du Bureau ovale. <b>\u00ab\u00a0On voulait proposer une exp\u00e9rience dr\u00f4le et interactive\u00a0\u00bb, explique Shawn Silverman.<\/b><\/p>\n<figure id=\"attachment_8210\" aria-describedby=\"caption-attachment-8210\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/27668?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=successtory\"><img class=\"size-large wp-image-8210\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/969791486-1024x686.jpg\" alt=\"\" width=\"810\" height=\"543\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791486-1024x686.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791486-300x201.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791486-768x515.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791486-810x543.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791486-1140x764.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791486-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-8210\" class=\"wp-caption-text\">Le g\u00e9n\u00e9rateur de surnoms pour Trump (photo\u00a0: Ari Perilstein\/Getty Images pour Comedy Central)<\/figcaption><\/figure>\n<ul>\n<li><b>Donner vie au concept.<\/b><\/li>\n<\/ul>\n<p>Si le squelette de ce catalogue g\u00e9ant est rest\u00e9 inchang\u00e9, le vice-pr\u00e9sident brand marketing et \u00e9v\u00e9nementiel de Comedy Central pr\u00e9cise que \u00ab\u00a0chaque destination annonce de nouveaux ajouts.\u00a0\u00bb La biblioth\u00e8que ne cesse de grossir, mais il a aussi tenu \u00e0 ce que<b> l\u2019expo s\u2019adapte en partie \u00e0 chaque ville o\u00f9 elle se tient.<\/b>\u00a0\u00c0 L.A., elle s\u2019est tenue durant les votes pour les Emmy Awards\u00a0: une section enti\u00e8re a \u00e9t\u00e9 consacr\u00e9e aux tweets de Donald Trump au sujet des Emmys. La section des \u00ab\u00a0tweets supprim\u00e9s\u00a0\u00bb, qui a rencontr\u00e9 un immense succ\u00e8s \u00e0 chaque fois, a \u00e9t\u00e9 conserv\u00e9e et abond\u00e9e.<\/p>\n<p>Si le concept est le fruit d\u2019une collaboration entre l\u2019\u00e9quipe de Shawn Silverman et de celle du <i>Daily Show,<\/i> une agence exp\u00e9rientielle a \u00e9t\u00e9 sollicit\u00e9e pour sa mise en \u0153uvre. Pop2Life accompagne ainsi les t\u00eates pensantes de l\u2019\u00e9quipe \u00e0 tirer les grands enseignements de cette expo \u00e9volutive, en faisant en sorte que chaque nouvelle \u00e9dition soit encore plus impactante que la pr\u00e9c\u00e9dente.<\/p>\n<figure id=\"attachment_8212\" aria-describedby=\"caption-attachment-8212\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/27668?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=successtory\"><img class=\"size-large wp-image-8212\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/969791476-1024x702.jpg\" alt=\"\" width=\"810\" height=\"555\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791476-1024x702.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791476-300x206.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791476-768x526.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791476-810x555.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791476-1140x781.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791476-145x100.jpg 145w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791476-380x260.jpg 380w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-8212\" class=\"wp-caption-text\">(Photo\u00a0: Ari Perilstein\/Getty Images pour Comedy Central)<\/figcaption><\/figure>\n<ul>\n<li><b>Une vis\u00e9e internationale.<\/b><\/li>\n<\/ul>\n<p><b>\u00ab\u00a0Dans l\u2019ensemble, les retours sont positifs\u00a0<\/b>\u00bb, affirme Shawn Silverman.\u00a0\u00ab\u00a0Le public est ravi d\u2019y avoir acc\u00e8s, et des visites en 3D sont propos\u00e9s sur le site du <i>Daily Show<\/i>. Ceux qui ont manqu\u00e9 l\u2019expo peuvent ainsi se rattraper en ligne.\u00a0\u00bb<\/p>\n<p>\u00ab\u00a0On esp\u00e8re pourvoir exporter l\u2019expo dans d\u2019autres villes, mais nous nous concentrons sur une ville \u00e0 la fois. Nous avons r\u00e9cemment communiqu\u00e9 sur le Grand Prix Outdoor que nous avons re\u00e7u aux Cannes Lions, et sommes super contents de voir le buzz que l\u2019expo g\u00e9n\u00e8re \u00e0 l\u2019international.\u00a0\u00bb<\/p>\n<figure id=\"attachment_8213\" aria-describedby=\"caption-attachment-8213\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/27668?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=successtory\"><img class=\"size-large wp-image-8213\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/969813600-1024x656.jpg\" alt=\"\" width=\"810\" height=\"519\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969813600-1024x656.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969813600-300x192.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969813600-768x492.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969813600-810x519.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969813600-1140x730.jpg 1140w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-8213\" class=\"wp-caption-text\">(Photo\u00a0: Ari Perilstein\/Getty Images pour Comedy Central)<\/figcaption><\/figure>\n<p><em>\u00a0<a href=\"https:\/\/www.thestorefront.fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success%20Stories\">Vous avez un projet \u00e9ph\u00e9m\u00e8re ? Lancez-vous dans l\u2019un des 10 000 espaces disponibles \u00e0 la location courte \u00e0 travers les plus grandes villes du monde !\u00a0<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Daily Show With Trevor Noah de Comedy Central a imagin\u00e9 la Donald J. Trump Presidential Twitter Library, une expo pop-up \u00e0 mi-chemin entre mus\u00e9e et biblioth\u00e8que pr\u00e9sidentielle. Elle a \u00e9t\u00e9 inaugur\u00e9e \u00e0 New York l\u2019ann\u00e9e derni\u00e8re, et s\u2019est depuis install\u00e9e \u00e0 San Francisco puis Los Angeles, dans un\u00a0espace Storefront\u00a0\u00e0 West Hollywood. Id\u00e9al pour ce &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"http:\/\/167.172.135.46\/fr\/the-daily-show-sparks-worldwide-interest-in-its-pop-up-exhibition-tour\/\"> <span class=\"screen-reader-text\">Le Daily Show passionne le monde avec son exposition itin\u00e9rante<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":23,"featured_media":13910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1620],"tags":[1805,1810],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg",2700,1856,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg",1091,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg",466,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452-300x206.jpg",300,206,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452-768x528.jpg",768,528,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452-1024x704.jpg",1024,704,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg",1536,1056,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg",2048,1408,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg",1091,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg",466,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg",140,96,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"http:\/\/167.172.135.46\/fr\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/167.172.135.46\/fr\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a>","qubely_excerpt":"Le Daily Show With Trevor Noah de Comedy Central a imagin\u00e9 la Donald J. Trump Presidential Twitter Library, une expo pop-up \u00e0 mi-chemin entre mus\u00e9e et biblioth\u00e8que pr\u00e9sidentielle. Elle a \u00e9t\u00e9 inaugur\u00e9e \u00e0 New York l\u2019ann\u00e9e derni\u00e8re, et s\u2019est depuis install\u00e9e \u00e0 San Francisco puis Los Angeles, dans un\u00a0espace Storefront\u00a0\u00e0 West Hollywood. Id\u00e9al pour ce\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/07\/969791452.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13909"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=13909"}],"version-history":[{"count":1,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13909\/revisions"}],"predecessor-version":[{"id":13911,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13909\/revisions\/13911"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/13910"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=13909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=13909"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=13909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}