{"id":13685,"date":"2018-10-30T13:05:51","date_gmt":"2018-10-30T13:05:51","guid":{"rendered":"http:\/\/blog.thestorefront.test\/this-amsterdam-based-pop-up-store-sold-world-peace-for-10-days\/"},"modified":"2020-03-05T19:17:33","modified_gmt":"2020-03-05T19:17:33","slug":"this-amsterdam-based-pop-up-store-sold-world-peace-for-10-days","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/this-amsterdam-based-pop-up-store-sold-world-peace-for-10-days\/","title":{"rendered":"Amsterdam : Le pop-up store qui vend la paix dans le monde !"},"content":{"rendered":"<p>Dans le cadre de sa campagne pour la paix dans le monde (<i>Wereldvrede<\/i>) <strong>Amnesty International<\/strong> a ouvert pendant 10 jours un pop-up store <a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/31227\">\u00e0 Amsterdam<\/a>\u00a0\u00e0 la mi-octobre. En vente sur place et sur cette p\u00e9riode limit\u00e9e, des <em>\u00ab\u00a0bo\u00eetes de paix dans le monde\u00a0\u00bb<\/em>. Pour ce projet,\u00a0Amnesty International a fait appel \u00e0 l\u2019agence Matise, qui a d\u00e9ploy\u00e9 le concept avec une bonne dose de cr\u00e9ativit\u00e9.<\/p>\n<p>Pour ce lancement un rien myst\u00e9rieux, l\u2019agence a pens\u00e9 la campagne <i>Wereldvrede<\/i> dans le but d\u2019attiser la curiosit\u00e9 du public. On a ainsi annonc\u00e9 un lieu o\u00f9 faire des achats pour la paix dans le monde. Les consommateurs n\u2019ont pas su dans un premier temps qu\u2019Amnesty International se cachait derri\u00e8re l\u2019\u00e9v\u00e9nement. Ce n\u2019est qu\u2019\u00e0 l\u2019ouverture du pop-up store que l\u2019information a \u00e9t\u00e9 d\u00e9voil\u00e9e.<\/p>\n<p>Nous avons rencontr\u00e9\u00a0<strong>Jacko van Dijke<\/strong>, en charge de la strat\u00e9gie cr\u00e9ative pour cette campagne. Il nous a parl\u00e9 de la vision de l\u2019agence et de la collaboration avec Amnesty International pour cr\u00e9er le buzz \u00e0 Amsterdam.<\/p>\n<ul>\n<li>\n<h4><b>Le pourquoi du pop-up store<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><em>\u00ab\u00a0Amnesty International voulait lancer une campagne de recrutement de donateurs.\u00a0\u00bb<\/em>, et c\u2019est \u00e0 son agence, Matise, que l\u2019organisation a fait confiance. <em>\u00ab\u00a0Le <a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/31227\">lieu<\/a> devait imp\u00e9rativement se trouver dans une zone fr\u00e9quent\u00e9e, avec beaucoup de pi\u00e9tons passant devant la vitrine.\u00a0\u00bb<\/em><\/p>\n<p>Un site web d\u00e9di\u00e9 a \u00e9t\u00e9 imagin\u00e9 par l\u2019agence comme premi\u00e8re phase de la campagne. Mais toute l\u2019effervescence s\u2019est construite autour de la boutique \u00e9ph\u00e9m\u00e8re, temps fort du projet. L\u2019occasion \u00e9galement pour les habitants de voir le concept se d\u00e9rouler physiquement sous leurs yeux, avec des boxes <em>\u00ab\u00a0Peace World\u00a0\u00bb<\/em> mises en avant dans tout le pop-up store.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\"><img class=\"alignnone wp-image-10230 size-large\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/JL5C2083-1024x1024.jpg\" alt=\"\" width=\"810\" height=\"810\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JL5C2083-1024x1024.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JL5C2083-150x150.jpg 150w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JL5C2083-300x300.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JL5C2083-768x768.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JL5C2083-810x810.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JL5C2083-1140x1140.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JL5C2083.jpg 1920w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<p><i>Photo : \u00a9\u00a0Matise<\/i><\/p>\n<p><em>\u00ab\u00a0Comme vous le voyez, nous avons s\u00e9par\u00e9 l\u2019espace en deux en jouant sur deux couleurs. Noir pour la marque Amnesty et blanc pour la Wereldvrede (paix dans le monde). C\u2019\u00e9tait une mani\u00e8re physique de d\u00e9cliner le concept de la campagne en ligne.\u00a0\u00bb<\/em> explique Jacko van Dijke.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\"><img class=\"alignnone wp-image-10231 size-full\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/SVH_4848.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/SVH_4848.jpg 1920w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/SVH_4848-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/SVH_4848-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/SVH_4848-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/SVH_4848-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/SVH_4848-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/SVH_4848-272x182.jpg 272w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<ul>\n<li>\n<h4><b>\u00c0 l\u2019int\u00e9rieur<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Face noire et face blanche\u00a0: le pop-up store a pu s\u2019articuler simultan\u00e9ment autour des deux concepts. La partie <em>\u00ab\u00a0World Peace\u00a0\u00bb<\/em> a accueilli <em>\u00ab\u00a0quatre \u00e9crans diffusant les interviews des cr\u00e9ateurs pr\u00e9sentant leurs projets.\u00a0\u00bb<\/em> Ces derniers, \u00e0 savoir Piet Paris, Floor of the Netherlands, Pieter Ceizer, Trobbies, Hedy Tjin, Eva Bartels et Carlijn Kingma ont en effet cr\u00e9\u00e9 pour l\u2019\u00e9v\u00e9nement des boxes en \u00e9dition limit\u00e9e, vendues pendant les 10 jours d\u2019ouverture du pop-up store.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\"><img class=\"alignnone wp-image-10232 size-large\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DSC01145-1024x576.jpg\" alt=\"\" width=\"810\" height=\"456\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01145-1024x576.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01145-300x169.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01145-768x432.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01145-810x456.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01145-1140x641.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01145.jpg 1920w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<p><i>Photo : \u00a9\u00a0Matise<\/i><\/p>\n<p>Ces bo\u00eetes, bien physiques, vendues \u00e0 10\u00a0euros, ont permis de montrer, au moment de leur ouverture, qu\u2019on ne peut acheter la paix mondiale. Mais que l\u2019on adh\u00e8re, pour ce prix, \u00e0 Amnesty International.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\"><img class=\"alignnone wp-image-10235 size-full\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/JoeyRietveldzesvoetzeven-7801.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JoeyRietveldzesvoetzeven-7801.jpg 900w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JoeyRietveldzesvoetzeven-7801-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JoeyRietveldzesvoetzeven-7801-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JoeyRietveldzesvoetzeven-7801-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/JoeyRietveldzesvoetzeven-7801-272x182.jpg 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><i>Photo : \u00a9\u00a0Joey Rietveld \u2013 Zesvoetzeven<\/i><\/p>\n<h5><a href=\"https:\/\/www.thestorefront.fr\">Vous aussi, lancez votre pop-up store au coeur des plus grandes villes du monde !<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de sa campagne pour la paix dans le monde (Wereldvrede) Amnesty International a ouvert pendant 10 jours un pop-up store \u00e0 Amsterdam\u00a0\u00e0 la mi-octobre. En vente sur place et sur cette p\u00e9riode limit\u00e9e, des \u00ab\u00a0bo\u00eetes de paix dans le monde\u00a0\u00bb. Pour ce projet,\u00a0Amnesty International a fait appel \u00e0 l\u2019agence Matise, qui a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"http:\/\/167.172.135.46\/fr\/this-amsterdam-based-pop-up-store-sold-world-peace-for-10-days\/\"> <span class=\"screen-reader-text\">Amsterdam : Le pop-up store qui vend la paix dans le monde !<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":23,"featured_media":13686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1620,2564],"tags":[1683,1686],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg",1920,1081,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg",1200,676,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg",540,304,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174-300x169.jpg",300,169,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174-768x432.jpg",768,432,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174-1024x577.jpg",1024,577,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg",1536,865,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg",1920,1081,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg",1200,676,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg",540,304,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg",140,79,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"http:\/\/167.172.135.46\/fr\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/167.172.135.46\/fr\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"http:\/\/167.172.135.46\/fr\/category\/success-stories-netherlands-fr\/\" rel=\"category tag\">Success Stories Netherlands<\/a>","qubely_excerpt":"Dans le cadre de sa campagne pour la paix dans le monde (Wereldvrede) Amnesty International a ouvert pendant 10 jours un pop-up store \u00e0 Amsterdam\u00a0\u00e0 la mi-octobre. En vente sur place et sur cette p\u00e9riode limit\u00e9e, des \u00ab\u00a0bo\u00eetes de paix dans le monde\u00a0\u00bb. Pour ce projet,\u00a0Amnesty International a fait appel \u00e0 l\u2019agence Matise, qui a\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/DSC01174.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13685"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=13685"}],"version-history":[{"count":2,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13685\/revisions"}],"predecessor-version":[{"id":22141,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13685\/revisions\/22141"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/13686"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=13685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=13685"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=13685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}