{"id":13651,"date":"2018-11-07T14:52:24","date_gmt":"2018-11-07T14:52:24","guid":{"rendered":"http:\/\/blog.thestorefront.test\/why-fashion-brand-teym-pops-up-in-amsterdam-every-year\/"},"modified":"2020-03-05T19:26:35","modified_gmt":"2020-03-05T19:26:35","slug":"why-fashion-brand-teym-pops-up-in-amsterdam-every-year","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/why-fashion-brand-teym-pops-up-in-amsterdam-every-year\/","title":{"rendered":"Le pop-up store de Teym : un rendez-vous annuel \u00e0 Amsterdam !"},"content":{"rendered":"<p>La marque de v\u00eatement <strong>Teym<\/strong>, n\u00e9e \u00e0 <strong>Amsterdam<\/strong>, s\u2019est donn\u00e9e pour mission de cr\u00e9er la garde-robe id\u00e9ale en ajoutant chaque ann\u00e9e \u00e0 sa collection un beau classique. Apr\u00e8s le succ\u00e8s de The Parka (la parka), The Bag (le sac) et The Merino Sweater (le pull en laine m\u00e9rinos), Maxime Cartens a pass\u00e9 tout 2018 \u00e0 dessiner et peaufiner The Sweatsuit (le maillot), lanc\u00e9 \u00e0 l\u2019automne.<\/p>\n<p><strong>Chaque ann\u00e9e, Teym ouvre un pop-up store \u00e0 Amsterdam<\/strong> pour y faire venir ses clients, en attirer de nouveau, faire de l\u2019\u0153il aux passants et leur pr\u00e9senter \u00e0 tous ses derni\u00e8res pi\u00e8ces, et l\u2019approche de la marque en g\u00e9n\u00e9ral.<b> Nous avons rencontr\u00e9 Joy Rikkers, Cr\u00e9atrice de contenus chez Teym pour \u00e9voquer l\u2019\u00e9dition 2018 de l\u2019\u00e9v\u00e9nement.<\/b><\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\/listings\/16716\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"aligncenter wp-image-10359 size-large\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1052-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1052-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1052-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1052-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1052-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1052-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1052-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<ul>\n<li>\n<h4><b>Pourquoi ce lancement en pop-up store\u00a0?<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Teym a \u00e9t\u00e9 fond\u00e9 en 2015. Depuis, nous vendons en ligne sur notre site. Notre base de client\u00e8le est tr\u00e8s large. Certains favorisent le shopping en ligne, mais <b>la majorit\u00e9 pr\u00e9f\u00e8re venir en magasin pour toucher les tissus et essayer les v\u00eatements.<\/b> C\u2019est pour cela que nous r\u00e9pondons pr\u00e9sents chaque ann\u00e9e au c\u0153ur d\u2019Amsterdam.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\/listings\/16716\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-10288 size-full\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4.jpg\" alt=\"\" width=\"960\" height=\"658\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4.jpg 960w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-300x206.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-768x526.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-810x555.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-145x100.jpg 145w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-380x260.jpg 380w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<ul>\n<li>\n<h4><b>Pourquoi avoir choisi cet espace plus particuli\u00e8rement\u00a0?<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><strong>Staalstraat<\/strong>, dans laquelle se trouve notre pop-up store, est une tr\u00e8s jolie rue. Nous avons pour voisins d\u2019autres cr\u00e9ateurs de mode n\u00e9erlandais. On y vient pour faire du shopping\u00a0: cela nous permet de toucher de nouvelles personnes. Beaucoup de touristes poussent par exemple notre porte et d\u00e9couvrent notre marque.<b> Nous sommes toujours en r\u00e9flexion sur l\u2019emplacement id\u00e9al pour ouvrir une boutique \u00e0 l\u2019ann\u00e9e. Les pop-up stores nous permettent de tester diff\u00e9rents lieux et de nous faire une id\u00e9e.<\/b><\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\/listings\/16716\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"aligncenter wp-image-10360 size-large\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1054-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1054-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1054-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1054-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1054-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1054-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1054-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<ul>\n<li>\n<h4><b>Parlez-nous de la conception de ce pop-up store.<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>C\u2019est une jolie boutique, d\u00e9j\u00e0. Nous n\u2019avons pas vraiment eu besoin de la brander \u00e0 nos couleurs. Teym s\u2019est fix\u00e9 pour objectif de constituer la garde-robe id\u00e9ale. Pi\u00e8ce par pi\u00e8ce, nous cr\u00e9ons ce qui nous a manqu\u00e9 pendant tant d\u2019ann\u00e9es. Nous d\u00e9veloppons nos cr\u00e9ations \u00e0 Amsterdam et les faisons produire en Europe. Nous proposons de la cr\u00e9ation haut de gamme, une qualit\u00e9 experte et un mode de production honn\u00eate. Avec ces valeurs en t\u00eate, nous avons imagin\u00e9 un int\u00e9rieur impeccable et transparent pour notre pop-up store.\u00a0<b>Nous avons juste orn\u00e9 la vitrine de pois rouges pour lui donner une identit\u00e9 en \u00e9cho \u00e0 la n\u00f4tre.<\/b><\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\/listings\/16716\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"aligncenter wp-image-10361 size-large\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1058-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1058-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1058-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1058-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1058-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1058-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1058-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<ul>\n<li>\n<h4><b>En quoi ce pop-up store a-t-il \u00e9t\u00e9 r\u00e9ussi\u00a0?<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Parce que nous avons rencontr\u00e9 nos clients, \u00e9cout\u00e9 leurs avis. Pouvoir recueillir les opinions de chacun sur nos v\u00eatements est vraiment ce qu\u2019il y a de mieux avec un pop-up store.<\/p>\n<ul>\n<li>\n<h4><b>Des conseils pour les cr\u00e9ateurs de mode qui h\u00e9sitent \u00e0 ouvrir un pop-up\u00a0?<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Faites-le ! Envisagez cela comme une enqu\u00eate terrain, pour d\u00e9couvrir le quartier qui correspond le mieux \u00e0 votre marque.<\/p>\n<h5><a href=\"https:\/\/www.thestorefront.fr\/search?address=Amsterdam,%20Pays-Bas&amp;zoom=20&amp;latitude=52.3702157&amp;longitude=4.895167899999933&amp;lat_g=52.27813889999999&amp;lat_l=52.4311573&amp;lng_g=4.728855800000019&amp;lng_l=5.068390300000033&amp;s=score%20DESC&amp;country=Pays-Bas&amp;city=Amsterdam&amp;page=1\">Vous aussi, lancez votre pop-up store au coeur d&rsquo;Amsterdam !<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>La marque de v\u00eatement Teym, n\u00e9e \u00e0 Amsterdam, s\u2019est donn\u00e9e pour mission de cr\u00e9er la garde-robe id\u00e9ale en ajoutant chaque ann\u00e9e \u00e0 sa collection un beau classique. Apr\u00e8s le succ\u00e8s de The Parka (la parka), The Bag (le sac) et The Merino Sweater (le pull en laine m\u00e9rinos), Maxime Cartens a pass\u00e9 tout 2018 \u00e0 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"http:\/\/167.172.135.46\/fr\/why-fashion-brand-teym-pops-up-in-amsterdam-every-year\/\"> <span class=\"screen-reader-text\">Le pop-up store de Teym : un rendez-vous annuel \u00e0 Amsterdam !<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":23,"featured_media":13653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1620,2564],"tags":[1651,1621,1653],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",2160,1440,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",1125,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",480,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048-300x200.jpg",300,200,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048-768x512.jpg",768,512,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048-1024x683.jpg",1024,683,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",1536,1024,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",2048,1365,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",1125,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",480,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",140,93,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"http:\/\/167.172.135.46\/fr\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/167.172.135.46\/fr\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"http:\/\/167.172.135.46\/fr\/category\/success-stories-netherlands-fr\/\" rel=\"category tag\">Success Stories Netherlands<\/a>","qubely_excerpt":"La marque de v\u00eatement Teym, n\u00e9e \u00e0 Amsterdam, s\u2019est donn\u00e9e pour mission de cr\u00e9er la garde-robe id\u00e9ale en ajoutant chaque ann\u00e9e \u00e0 sa collection un beau classique. Apr\u00e8s le succ\u00e8s de The Parka (la parka), The Bag (le sac) et The Merino Sweater (le pull en laine m\u00e9rinos), Maxime Cartens a pass\u00e9 tout 2018 \u00e0\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13651"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=13651"}],"version-history":[{"count":2,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13651\/revisions"}],"predecessor-version":[{"id":22149,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13651\/revisions\/22149"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/13653"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=13651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=13651"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=13651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}