{"id":13607,"date":"2018-12-07T02:10:05","date_gmt":"2018-12-07T02:10:05","guid":{"rendered":"http:\/\/blog.thestorefront.test\/british-menswear-brand-sir-plus-pops-up-with-storefront-in-le-marais\/"},"modified":"2020-03-05T20:16:50","modified_gmt":"2020-03-05T20:16:50","slug":"british-menswear-brand-sir-plus-pops-up-with-storefront-in-le-marais","status":"publish","type":"post","link":"http:\/\/167.172.135.46\/fr\/british-menswear-brand-sir-plus-pops-up-with-storefront-in-le-marais\/","title":{"rendered":"La marque britannique Sir Plus s\u00e9duit les parisiens avec un Pop-Up Store intimiste"},"content":{"rendered":"<p>La marque britannique <strong>Sir Plus<\/strong>, connue pour ses basiques issus de la garde-robe masculine, fait son apparition pendant neuf semaines dans le quartier du Marais afin d&rsquo;accro\u00eetre sa visibilit\u00e9 et de stimuler ses ventes. En r\u00e9servant <a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/15465\">cet espace sur Storefront<\/a> &#8211; \u00a0la marque capitalise sur la p\u00e9riode de No\u00ebl, clef pour les ventes de fin d&rsquo;ann\u00e9e.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/15465\"><img class=\"aligncenter wp-image-11367 size-full\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/DSC09048.jpg\" alt=\"\" width=\"6000\" height=\"4000\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09048.jpg 6000w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09048-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09048-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09048-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09048-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09048-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09048-272x182.jpg 272w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/><\/a><\/p>\n<h4><strong>Le concept\u00a0<\/strong><\/h4>\n<p>Populaire en Angleterre, la marque poursuit sa croissance en France avec pour but de <em>\u00ab\u00a0rencontrer les clients pour de vrai et cr\u00e9er un effet bouche \u00e0 oreille\u00a0\u00bb<\/em> d\u00e9clare <strong>Reiss Smith<\/strong>, Content Manager chez Sir Plus. Reiss consid\u00e8re ce magasin \u00e9ph\u00e9m\u00e8re \u00e0 Paris comme une excellente opportunit\u00e9 pour la marque de p\u00e9n\u00e9trer le march\u00e9 fran\u00e7ais et de conna\u00eetre sa client\u00e8le locale. C\u2019est aussi <strong>la premi\u00e8re fois que Sir Plus ouvre un v\u00e9ritable magasin en propre en dehors du Royaume-Uni<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/15465\"><img class=\"aligncenter wp-image-11368 size-full\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/DSC09045.jpg\" alt=\"\" width=\"6000\" height=\"4000\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09045.jpg 6000w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09045-300x200.jpg 300w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09045-768x512.jpg 768w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09045-1024x683.jpg 1024w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09045-810x540.jpg 810w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09045-1140x760.jpg 1140w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09045-272x182.jpg 272w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/><\/a><\/p>\n<p>Comme le souligne Reiss, le magasin a \u00e9t\u00e9 pens\u00e9 comme \u00e9tant <em>\u00ab\u00a0agr\u00e9able, dans la mesure o\u00f9 il est possible d&rsquo;accueillir 6 \u00e0 7 personnes, tout en intimit\u00e9 pour donner \u00e0 chacune l&rsquo;attention qu&rsquo;elle m\u00e9rite\u00a0\u00bb<\/em>. Selon Reiss, la marque comme le personnel pr\u00e9f\u00e8rent ce type d\u2019approche afin de ne pas laisser les clients errants sans assistance ni conseils.<\/p>\n<figure id=\"attachment_11369\" aria-describedby=\"caption-attachment-11369\" style=\"width: 409px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.fr\/listings\/ref\/15465\"><img class=\"wp-image-11369 size-full\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/paris-sir-plus_large.jpg\" alt=\"\" width=\"409\" height=\"480\" srcset=\"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/paris-sir-plus_large.jpg 409w, http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/paris-sir-plus_large-256x300.jpg 256w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/a><figcaption id=\"caption-attachment-11369\" class=\"wp-caption-text\">Photo: Sir Plus<\/figcaption><\/figure>\n<h4><strong>L&rsquo;espace \u00e9ph\u00e9m\u00e8re\u00a0<\/strong><\/h4>\n<p><em>\u00ab\u00a0Notre pop-up store parisien est unique\u00a0\u00bb<\/em>, pr\u00e9cise Reiss, <em>\u00ab\u00a0cette atmosph\u00e8re minimaliste et industrielle\u00a0\u00bb<\/em> met particuli\u00e8rement bien en valeur les produits. La marque Sir Plus a d\u00e9cid\u00e9 de pr\u00e9senter les produits sans trop mettre l\u2019accent sur le design et la d\u00e9coration afin de permettre aux clients de profiter des pi\u00e8ces et de la collection.<\/p>\n<p>Le pop-up store sera ouvert jusqu&rsquo;en d\u00e9cembre 2018.<\/p>\n<h5><a href=\"https:\/\/www.thestorefront.fr\" target=\"_blank\" rel=\"noopener noreferrer\">Vous aussi, trouvez votre espace id\u00e9al au coeur de Paris !<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>La marque britannique Sir Plus, connue pour ses basiques issus de la garde-robe masculine, fait son apparition pendant neuf semaines dans le quartier du Marais afin d&rsquo;accro\u00eetre sa visibilit\u00e9 et de stimuler ses ventes. En r\u00e9servant cet espace sur Storefront &#8211; \u00a0la marque capitalise sur la p\u00e9riode de No\u00ebl, clef pour les ventes de fin &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"http:\/\/167.172.135.46\/fr\/british-menswear-brand-sir-plus-pops-up-with-storefront-in-le-marais\/\"> <span class=\"screen-reader-text\">La marque britannique Sir Plus s\u00e9duit les parisiens avec un Pop-Up Store intimiste<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":23,"featured_media":13608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1620,2471],"tags":[1621,1622,1623],"qubely_featured_image_url":{"full":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg",6000,4000,false],"landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg",1125,750,false],"portraits":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg",480,320,false],"thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008-150x150.jpg",150,150,true],"medium":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008-300x200.jpg",300,200,true],"medium_large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008-768x512.jpg",768,512,true],"large":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008-1024x683.jpg",1024,683,true],"1536x1536":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg",1536,1024,false],"2048x2048":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg",2048,1365,false],"qubely_landscape":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg",1125,750,false],"qubely_portrait":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg",480,320,false],"qubely_thumbnail":["http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg",140,93,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"http:\/\/167.172.135.46\/fr\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/167.172.135.46\/fr\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"http:\/\/167.172.135.46\/fr\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"La marque britannique Sir Plus, connue pour ses basiques issus de la garde-robe masculine, fait son apparition pendant neuf semaines dans le quartier du Marais afin d&rsquo;accro\u00eetre sa visibilit\u00e9 et de stimuler ses ventes. En r\u00e9servant cet espace sur Storefront &#8211; \u00a0la marque capitalise sur la p\u00e9riode de No\u00ebl, clef pour les ventes de fin\u2026","jetpack_featured_media_url":"http:\/\/167.172.135.46\/wp-content\/uploads\/2018\/12\/DSC09008.jpg","_links":{"self":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13607"}],"collection":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/comments?post=13607"}],"version-history":[{"count":2,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13607\/revisions"}],"predecessor-version":[{"id":22162,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/posts\/13607\/revisions\/22162"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media\/13608"}],"wp:attachment":[{"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/media?parent=13607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/categories?post=13607"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/167.172.135.46\/fr\/wp-json\/wp\/v2\/tags?post=13607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}