GRAMMAR, the e-commerce brand known for its collection of crisp white shirts, opened its first pop-up store in NYC to debut 3 new styles. Booking this space for a week’s duration, the brand created an immersive experience based on values of “simplicity, beauty, design, and sustainability” bringing in artists and experience designers to create the …
I was honored to join the seminar session hosted by Inside Retail Hong Kong held at the Retail Asia Expo as a panelist to discuss the evolving trend and increasing importance of experiential retail. At the event, Richmond & Finch Consultant Kitty Chiu and CEO of FWM Restaurant Group Ricky Lai shared the learnings and challenges of establishing a global lifestyle brand and …
Strategic Takeaways: Here’s What Retailers Can Learn From Richmond & Finch’s Rise Read More »
Danone turned to French Bureau, a French agency specialized in innovation, to support them in the launch of a new brand. With the help of a pop-up venue called “Atlas, la Cantine du Monde,” the group is building a community around a variety of cultural and culinary events to celebrate Danone of the World, a …
Brandless, the e-commerce start-up selling home and beauty essentials for $3, opened its first pop-up store last month centered around community instead of products. The space was located on Melrose and the experience was dubbed “Pop-Up With Purpose” with programming and ticketed events centered around wellness and nutrition – the company even donated 5,000 meals …
Brandless’ ‘Pop-Up With Purpose’ Focuses on Community Over Product Read More »
A collaboration of independent British designers is on high-display at this pop-up concept store, Collective +, by designers Stacy Chan and Fariba Soltani. The store, located on Sloan Square on the King’s Road, is creatively organized and focused on “brand adjacencies”’ where different brands are mixed together to highlight each other. A win-win situation for …
Popping Up Together Is Key For This Independent London-based Designer Read More »
Cementing its status as an iconic Fashion and Sports brand, Sportswear brand FILA debuted a pop-up store to honor its heritage this month in Soho, NYC. Building out on our space on Grand Street, the brand’s main intention was to create an immersive experience where both new and existing fans could interact with FILA in real …
Winser London knows a thing or two about what its female consumers want. With a versatile, easy-to-wear clothing line and focus on opening boutiques in convenient locations, the brand has quickly become a formidable retail giant with a growing following. It just opened its latest pop-up boutique with us in the Duke of York Square, …
Winser London Opens Chelsea Pop-Up Store Upon Customers’ Request Read More »
For the Easter period, from March 8 to April 1st 2018, the Dutch brand HEMA asked Storefront to find the best possible space for 2 Easter Pop-Up Stores: one in the heart of Le Marais in Paris, 45 sq m dedicated to chocolate, and another one in the dynamic center of Amsterdam. We have asked …
HEMA : 2 Pop-Up Stores launched simultaneously for a global communication! Read More »
The Dutch ELLE knocks-off this spring season with their new special edition: ‘Bloemen’ (translated: flowers). Together with Mooiwatbloemendoen and The Gardeners, ELLE filled their pages with inspirational flowerpower to brighten up your wardrobe and interior: from DIY-flower hair garlands to the finest plant accessories, because flowers are an endless source of inspiration for both fashion …
ELLE Magazine Launching in Amsterdam with Storefront! Read More »
Il Bisonte is a Florentine brand which has maintained its original style and artisanship that is its trademark over the years. The brand has always had a very artistic soul, which is clearly visible in its one-of-a-kind Pop-Up Store in the heart of Paris rue Saint Roch, very close to the dynamic and iconic Rue …
Il Bisonte: a Pop-Up Store for a new image of the brand! Read More »
