Cementing its status as an iconic Fashion and Sports brand, Sportswear brand FILA debuted a pop-up store to honor its heritage this month in Soho, NYC. Building out on our space on Grand Street, the brand’s main intention was to create an immersive experience where both new and existing fans could interact with FILA in real …
Mars Wrigley Confectionery introduced the first ever candy and chocolate inspired pop up shop salon to much fanfare last week. In honor of Valentine’s Day, and a recent study that reported 74% of Americans say a treat is sweeter when shared with a friend, MARS created entire treatments for pairs. The Space The store, powered …
MARS Treats The Public To A Candy-Filled Pop Up Salon Read More »
As logomania continues to infiltrate the retail industry, Diesel decided to play up the trend with its knockoff DEISEL pop-up on Canal Street in Soho. The pop-up shop, which opened from February 9th – 12th, was an ode to both the counterfeit culture and a celebration for people who embrace their imperfections. As Diesel Founder …
MM.LaFleur is a direct-to-consumer professional womenswear brand, founded by Sarah LaFleur, that’s making a big splash. It’s pushing the envelope for retail trends in workwear, revolutionizing the workwear space through luxury workwear, a personal-styling service, and pushing out powerful content that’s as multi-dimensional as it’s consumers. Now disrupting the pop-up scene, the brand has booked …
MM.LaFleur’s Director Of Retail Shares The Key To Its Growing Success: Pop-up Stores Read More »
Pop-ups have a number of benefits for all kinds of brands. One of those being an opportunity to give your brand a boost when sales are slow. That was the case for JCPenney’s two-day Jacques Penné pop-up in New York City, powered by Storefront. Facing similar challenges as many other big box retailers, JCPenney closed close …
JCPenney Boosts Sales With Its Jacques Penné Pop-up Read More »
Brit + Co has built success on its mission to empower creative, driven women. Through both aspirational and actionable digital content in the form of articles, videos, courses, workshops and more, Brit + Co has helped female makers and entrepreneurs gain confidence and success. The media company is no stranger to bringing their digital experience …
Master & Dynamic knows a thing or two about pushing the envelope and staying relevant. The luxury audio brand, founded in 2014 by Jonathan Levine, quickly became known for its high-performance sound and craftily designed headphones and has gained both international and celebrity appeal. The brand has just unveiled its first ever pop-up shop in …
Case Study: Bulletin and Brand Success With Holiday Pop-Ups This holiday season, Bulletin is bringing a pink dose of energy to Broadway in New York City’s Flatiron district. Like any other player in the retail space, Bulletin was looking for a way to differentiate itself. And as consumers demand more from brands, delivering an entire …
How Retail Startup Bulletin Is Building an Entire Brand Through Brick and Mortar Read More »
July 20 on Spring Street in SoHo NYC, saw the highly-awaited opening of Kendrick Lamar and TDE’s The DAMN. POPUP store. As the tour made its way through the US from Los Angeles to Brooklyn, Kendrick launched a store in every city, meeting fans and bringing a new level of engagement, disrupting the status-quo of …
Everything You Need To Know About Kendrick Lamar’s DAMN. POP UP in NYC Read More »
Storefront powers the DJ Khaled x Palmer’s Cocoa Butter pop-up store in New York City View this post on Instagram A post shared by DJ KHALED (@djkhaled) Pop-up stores are the latest craze in hip-hop. Storefront helped Yeezy launch his first New York City pop-up store at the beginning of the trend in 2013, and …
DJ Khaled launches limited edition Palmer’s Cocoa Butter with a Storefront pop-up shop Read More »
