Created in 1943 by Eleanor Lambert, who first began organizing “Press Week” in New York, New York Fashion Week has become the global showcase of fashion and designers. It’s a highly reputable event that drives the other fashion weeks in London, Paris and Milan, and features hundreds of fashion designers and brands, both established and …
As with all major sporting events, the 2018 World Cup was the perfect time to get noticed. At the height of summer, it brought fans into the streets of the world’s biggest cities, where they all came together to support their teams. From outdoor fan zones to bars and restaurants broadcasting the matches, not to …
3 Pop-Up Stores That Wowed in World Cup 2018: Coca-Cola, Louis Vuitton and Ballon FC Read More »
Ouvrir une boutique éphémère, c’est proposer une expérience qu’on n’imaginerait pas tenter dans un magasin traditionnel. C’est précisément ce facteur de l’inattendu qui attire les consommateurs sur place et créé un rapport à la marque propre à fidéliser les clients à long terme. Un événement pop-up se doit d’offrir des surprises et exclusivités s’il veut marquer les esprits. Attelez-vous …
Surprise ! Ou comment 7 événements éphémères ont su offrir de l’inattendu Read More »
To ensure pop-up shop success, retailers must find the right location, create the right message and adapt the right technology. Retail stores left and right are all integrating the latest tech and digital initiatives to keep their stores thriving and pop-up shops must do the same to stay in the game. We’ve listed out four …
4 Great Ways to Integrate Digital Technology Right Inside Your Pop-Up Event Read More »
The physical store is a very important component to a luxury retail brand’s success. Enter: the pop-up store, perfect for testing out a physical retail presence on short-term, whether it’s for the first time ever or to expand its presence in an entirely new location. Plus, it’s cost-effective, and a creative way for luxury retailers …
3 Reasons Why Luxury Brands Should Bet On Pop-Up Stores Read More »
To help menswear lines stand out from the crowd and reconnect with target customers who might otherwise prefer to avoid the hassle of shopping, a pop-up store offers a one-of-a-kind experience. Whether for launching a collection or product, during peak or seasonal retail periods, here is a quick recap of photographs that prove just how …
As the founder of experiential retail studio, Whereabout Studio, Gabriela Baiter, has tons of experience in creating pop-up stores and designing offline activations. Working with brands like Uber and Fellow Products, her team has helped conceptualize store revivals, pop-up series, and experiential roadshows, and she has tons to share about the future of retail and …
Top Pop-Up Store Tips From An Experiential Design Expert Read More »
Luxury brands have a full itinerary this summer. While Dior, Gucci, Oscar de la Renta and Louboutin have all chosen to make themselves at home in Mykonos, Loewe sets off to Ibiza and Chanel sojourns in Saint-Tropez and Capri. Summer is a time when brands are looking for a breath of fresh air, but that’s …
Dior, Gucci, Louboutin: Luxury’s Summer Getaway to The Land of Pop-Up Read More »
I was honored to join the seminar session hosted by Inside Retail Hong Kong held at the Retail Asia Expo as a panelist to discuss the evolving trend and increasing importance of experiential retail. At the event, Richmond & Finch Consultant Kitty Chiu and CEO of FWM Restaurant Group Ricky Lai shared the learnings and challenges of establishing a global lifestyle brand and …
Strategic Takeaways: Here’s What Retailers Can Learn From Richmond & Finch’s Rise Read More »
Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these …
3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores Read More »
