One of the most important elements of the pop-up store is the marketing plan. Before you start planning your pop-up store, it’s crucial to invest time, energy, and dollars in a strong marketing and communications strategy. The spread of social media and influencers allows companies to be creative with their marketing plans and it’s one …
Art Basel in Miami December 6th marks the start of Miami-based Art Basel. The event is a convergence of artists from across the globe, allowing them to showcase works ranging from sculptures to film and paintings to photography. This international art fair features paintings, sculptures, installations and photographs from over 4,000 artists all around the …
Art Basel Miami: How Retailers Can Find Success With Our Top Spaces For Rent Read More »
There was a time in New York, a couple of decades ago, when new music clubs tried out a somewhat unorthodox technique to lure in customers. On Friday and Saturday evenings, the DJ would play music so loud it made the entrance doors pump to the beat, while right outside the club gorgeous Ferraris and …
The Chinese Retail Market: Pop-up Stores and Massclusivity Read More »
Brick-and-mortar sales aren’t going anywhere. While the Covid-19 pandemic has certainly accelerated many ecommerce trends, physical stores still have a very important role to play, especially with Artificial Intelligence. Pre-pandemic, 90% of goods purchased globally were done so in a physical store. So while the impact of the pandemic may have accelerated online shopping, it’s …
How Artificial Intelligence and Machine Learning are Powering the Retail Experience Read More »
Bottom-up approach Defining a brand’s identity and developing a product is often regarded as a top-down process. Working from such an understanding means a brand’s message is announced, customers are enticed or convinced, and products are sold. However, if we think in terms of a dialogue, a brand becomes a story, customers are participants, and the …
The Pop-Up Store as a tool for product development Read More »
The rapid growth of online e-tailers has completely flipped the nature of retail on its head. People can now quickly access the products they want to buy, compare prices and styles online and not even have to worry about leaving the house. To tempt people into physical retail stores, brands need to be offering a …
Apart from picking the right location, getting your storefront in order visually, and designing an effective marketing strategy, music is a key element in making your pop-up store successful. For over 50 years, in-depth studies have been conducted into the role that music plays in retail performance. It’s clear that choosing the right music helps …
The retail industry has shifted its attention away from simply just selling products, towards creating memorable experiences for customers as well. These experiences create a sense of brand loyalty, ensuring customers keep coming back for more, as well as helping to differentiate brands from their competitors. Brands are starting to use pop-up stores to sell …
The pop-up’s popularity is proving to be more than just a trend and its merits are clear. For established brands, the pop-up venue is a great testing ground for new product lines, a way to connect to a new audience, while e-commerce retailers can use it to strengthen their customer relations. For young start-ups, who …
Why Pop-Up Stores are Great Opportunities for the Service Sector Read More »
Retail is undergoing rapid transformation. This is most clear in the tension between offline and online shopping. At opposite ends, traditional retail stands for the physical experience of a product, personal service and trust, while digital shopping is about convenience, easy payment solutions and a widening range of options at a customer’s fingertips. With giant …
Alibaba leading the way in merging online and offline shopping Read More »
