Retail is big news in 2017. Online and offline media have been reporting the “death of the high street” and the seemingly inevitable “retail apocalypse” for months now. The flood of bad retail news shows no signs of waning as big-name stores continue to close doors. New York is at the forefront of the market …
4 Ways To Capitalize On The “Retail Crisis” in NYC Read More »
The era of retail complacency is over. Retail giants such as Macy’s and Sears have crumbled due to their failure to acclimatise to the changing retail market and their overestimation of the amount of square footage they could sustain. Through a combination of declining foot traffic, an over-reliance on heavy discounting and opening too many …
How Temporary Retail Stores Create Loyal Customers Read More »
Your business cannot be a success without the support of your customers. After all, they are the ones who buys your product. Therefore, you need to take care of your customers in order to create brand loyalty. Loyal customers (who have visited your store at least 10 times) only make up 20% of your customers …
The shift to mobile is in full-effect, and 6 months into Google’s Mobile-First Index overhaul, it’s never been more important to ensure your online presence is optimized for mobile. The retail industry is insanely competitive and the battlefield is ever more ruthless with store closures, the rise of eCommerce giants and consumer savviness. Studies show 38% …
4 Ways Online Retailers Can Get Ahead of Competitors by Mastering Mobile Read More »
Pop-Up Stores have many great benefits for brands: a tool to launch an O2O strategy, engage with customers, build brand buzz, test locations, seasons and markets, and target new customer segments. Today, they do not only benefit the company but local communities and society as well. Here are great examples of charity Pop-Up Shops with …
We co-hosted our workshop, O2O for eCommerce players, this spring in Hong Kong. We explored why going offline is the key to success in expanding your eCommerce business internationally. A change in the retail landscape 15 years ago, retailers with physical stores wanted to go online. Today, online businesses want to go offline. During this …
How To Grow Your Business With a Temporary Retail Store Read More »
Curating the perfect playlist for your pop-up store is easier than you think. We’ve taken a look into why in-store music is important and how you can curate your ultimate playlist, deepen brand engagement and inevitably drive sales. Research shows that people shop for longer and make more purchases when they’re exposed to (the right) …
How To Choose The Right Music For Your Pop-Up Store Read More »
For a few years, Generation Z has become the new hot topic in the media. Who could blame them? A new social group is always intriguing, but here we’re not going to wonder if Gen Z plays too much video games or if it should spend less time on their cell phones but now you …
How To Connect With Generation Z Using Pop-Up Stores Read More »
When talking about pop-ups, we usually associate the terms ‘store’ or ‘shop’, explicitly drawing the link between short-term space rental and retail brands. However, the art industry has been benefiting from this trend and showing that the pop-up format can address their current challenges very well. Designers, photographers, painters, artists, gallery owners, corporations, charities and …
With Storefront, renting a retail space for a short term has never been easier. The Pop-Up Store concept has grown beyond a trend into a retail strategy that is used by all brands, big and small. Thanks to Storefront, the secular retail industry has been disrupted for good, with speed and ease being brought to a …
How To Grow Your Brand With Global Pop-Up Stores Read More »
