How-to

Want to Offer Food and Drink at Your Next Pop-Up Store? Here’s How to Get Started

You’re thinking of serving food or drink at your pop-up store, and your idea is validated by many a psychological study: Hunger is proven to increase shoppers’ likelihood of purchasing non-food items. And alcohol often widens wallets. There’s a reason Costco is known for their samples and cafeterias. Experiential events and food pair perfectly; as …

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Pop-Up Shop Design Tips: Retail Design Ideas to Deliver an Unforgettable Experience

The design of a pop-up store is critical to its success. This is no surprise when you consider that much of physical retail’s value comes from the strength and power of the experience it is able to deliver.  Pop-up stores are, to some extent, concentrated microcosms of the broader physical retail spectrum. Pop-up shops, therefore, …

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Hiring for Pop-Up Shops: Your Guide to Finding Top Temp Talent

After you’ve secured the perfect space for your pop-up shop, you need to hire a team to run it! Understaffing your pop-up store can cripple sales and purchases:  Recent research from the MIT Sloan School of Management discovered that retailers could increase sales by as much as 10% with the appropriate sales associate-to-customer ratio. With …

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How to Monetize Your Empty Retail Space?

Over the past couple of year, publications have been filled with doom-and-gloom headlines about the retail apocalypse. And while brick-and-mortar continues to be a viable sales channel, the shifting landscape has some industry players, particularly commercial real estate owners, trying to figure out how to fill their vacant retail spaces. As traditional retailers shutter, that …

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How To Bring Your E-Commerce Brand To Life With Pop-up Stores

Brands both big and small are joining the temporary retail bandwagon. According to Independent Retailer data, pop-up shops process $50 billion in sales every year. As omnichannel sales become increasingly important, more e-commerce brands see the significance of creating in-person brand experiences for their customers. So how do you make sure that your brand identity …

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How to Appeal to All 5 Senses at Your Pop-Up Store

Les consommateurs exigent davantage de l’expérience en magasin, et les attentes envers les magasins éphémères sont de plus en plus élevées. Les magasins éphémères ne sont pas votre expérience traditionnelle et quotidienne de brique et de mortier. Les magasins éphémères sont spéciaux et les consommateurs veulent une expérience de vente au détail expérientielle exceptionnelle. Une …

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