Foot traffic is one of the key elements to evaluate the success of your pop-up store. Of course more traffic means more opportunities for sales, customer engagement, and overall awareness. A prime location is key for a pop-up store, but not everyone can afford the high-traffic neighborhoods. The good news is with the increase in …
According to Pew Research Center, more than 90% of retailers are on at least two social media channels. And as competition in the retail landscape grows, so does the noise on social media. The attitudes towards using social media varies — some brands are on there because they think they have to be, whereas others …
In the world of retail space design, white remains the color of choice for most walls. And yet this “basic” color has more than just merits and may actually be perceived as cold. Are you renting a white space for a few days, weeks or months? Customize that white box and use it to project …
Expert Advice: Is White the Only Option for a “Neutral” Store? Read More »
Launching a pop-up shop is a thrilling, rewarding risk. Testing new concepts and receiving real-time customer feedback are game-changing for your brand. But any pop-up store will fall flat without the right team in place. An associate-customer interaction increases the likelihood of a purchase by 43% according to a recent Mindtree study. For e-commerce brands, …
A Guide to Employee Training for Your Next Pop-Up Event Read More »
Achieving the perfect design layout for your Storefront is a great first step, but even better is attracting passersby to want to step through your door! What’s the secret behind a successful storefront? Color is key to set yours apart from the crowd, make it visible from near and far, and ensure your signage communicates your …
Ask an Expert: Give Your Storefront Added Appeal with Color Read More »
When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store! Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved. Pop-up shops are too rarely …
Why Pop-Up Stores Are An Effective Team Building Strategy Read More »
New York City has always played host to a bevy of world-renowned art galleries, whether for long stints in historic museums, art galleries along the Bowery or super-small, insider-only exhibits. The desire for people to showcase their art is always rampant and as rents increase in New York, many are finding alternatives to showcase their …
3 Tips To Create a Gorgeous, Low-Budget Pop-Up Gallery Read More »
Walking down any street in New York City, the signs of mom-and-pop stores of yesteryear are hard to miss. Over the last decade, thousands of small retailers have closed to make way for bigger retail chains, and now real estate overpricing is eviscerating quintessential New York neighborhoods entirely, pushing even the big box chains out. …
If you are considering running a pop-up shop, one of the first question you’ve probably asked yourself is ‘how much does a pop-up shop cost?’. Overall, short-term retail only requires a fraction of the financial investment of a traditional brick-and-mortar store. A more specific answer depends on a variety of factors, starting with the size, …
How Much Does A Pop-Up Shop Cost? How To Budget For Your Pop-Up Shop. Read More »
Pop-up stores are brilliant because they make your brand visible to people who would never come across your business otherwise. The unique experience of a pop-up store gives you an opportunity like no other to create loyal, lifelong customers, by giving them a remarkable, unforgettable experience. If you can do this effectively, you can create …
How to Use a Pop-up Store To Find Lifelong Customers Read More »
