Summer in New York City means rooftop season. As thousands of brands are opening pop-up spaces and galleries this season in high foot-traffic areas to capture the excitement and Summer vibes of the locals and tourists, what better way to stand out than to host your next event or store on a rooftop overlooking the …
Photo Flip: 8 Rooftops Spaces to Pop-Up This Summer in NYC Read More »
Color is an essential part of interior design. It is known for its power to create the aesthetics or unique identity of a space, to structure its layout or even offer an element of surprise. But have you ever considered that colors also have a major influence on the emotional impact of a retail space? …
Ask an Expert: How to use Color to Maximize the Sales Potential of a Space? Read More »
The showroom is to Fashion Week what the museum is to art; therefore it’s important to select your showroom carefully so that you can adequately display your brand and products and attract your customers. Paris is full of spaces for all kinds of showrooms for Fashion Week: whether it be shops, galleries, apartment or lofts. …
Before / After: 5 Showroom Transformations for Paris Fashion Week Read More »
A pop-up store has only one chance to make a good first impression to potential customers. It’s asset? An attractive window display. Minimalist or colorful, mysterious or not, pop-up store window displays can stimulate the curiosity of customers, inviting them inside your pop-up shop. Carefully decorated windows can reflect the identity of your brand and …
Before/After: 4 pop-up store window displays made to stand out Read More »
After you’ve booked your short-term space, activating it with the right concept and design is key. Whether you want to keep it minimal, or decorate it according to your brand story, there’s plenty of transformative ways you can take an empty storefront and make it work for your short-term goals. From popular candy brand MARS …
Before/After: From Empty Spaces To Trendy Pop-Up Stores Read More »
Once you’ve read up on opening your pop-up store, studied the data and determined where, when, and how to execute your shop, it’s time to think about branding. Incorporating branding and smart packaging inside your pop-up store are crucial consumer touchpoints to take into consideration for your next launch. Whether you’re boxing, wrapping or bagging, …
Why You Should Use Smart Packaging In Your Pop-Up Store Read More »
Though temporary, pop-up stores are flexible enough to bring any concept to life and create an element of surprise, seducing consumers and journalists in equal number. For the latter, every pop-up store tells a new story and provides an opportunity to produce quality content before, during, and after the event – through photos, videos, and …
Pop-Up Store: 5 Golden Rules for Attracting Media Attention Read More »
The retail industry is facing a climate of increasing uncertainty. However, despite the adverse conditions, the beauty industry is still thriving. And Sephora, the LVMH-owned beauty retailer is one of the winners of the industry thanks to its customer-centric and digitally-focused retail strategy using omnichannel and engaging clients in new ways. Here are 3 retail …
What retailers can learn from Sephora’s winning retail strategy Read More »
A pop-up series can build serious buzz and brand awareness, whether brands choose to plan a series around a theme, specific products or season. Learn about the ins and outs of serial pop-ups from prep, planning and executing each event here: What Is a Pop-Up Series? When it comes to serial pop-ups, the concept is …
Why a Pop-Up Series Is The Best Next Move For Your Brand Read More »
La Fashion Week, c’est la période qu’on adore détester ! Cette scène de la mode hautement créative, aussi bien sur les défilés que dans la rue, est aussi celle d’une dose de stress considérable, et d’une organisation redoutable ! Voici quelques règles à suivre pour survivre en temps de Fashion Week : Une organisation millimétrée tu auras. À hauteur …
