For the Easter period, from March 8 to April 1st 2018, the Dutch brand HEMA asked Storefront to find the best possible space for 2 Easter Pop-Up Stores: one in the heart of Le Marais in Paris, 45 sq m dedicated to chocolate, and another one in the dynamic center of Amsterdam. We have asked …
HEMA : 2 Pop-Up Stores launched simultaneously for a global communication! Read More »
With 6,300 stores shutting down across the US this year, shopping appears to have moved from traditional retail stores to digital channels. However, to say that digital commerce is eating into traditional retail is only half the story and an incomplete view. In fact, in a couple of years, there won’t be any more debate about …
What’s in store for the future of retail? Physical storefronts with digital touchpoints. Read More »
The Dutch ELLE knocks-off this spring season with their new special edition: ‘Bloemen’ (translated: flowers). Together with Mooiwatbloemendoen and The Gardeners, ELLE filled their pages with inspirational flowerpower to brighten up your wardrobe and interior: from DIY-flower hair garlands to the finest plant accessories, because flowers are an endless source of inspiration for both fashion …
ELLE Magazine Launching in Amsterdam with Storefront! Read More »
The retail industry is facing a climate of increasing uncertainty. However, despite the adverse conditions, the beauty industry is still thriving. And Sephora, the LVMH-owned beauty retailer is one of the winners of the industry thanks to its customer-centric and digitally-focused retail strategy using omnichannel and engaging clients in new ways. Here are 3 retail …
What retailers can learn from Sephora’s winning retail strategy Read More »
Il Bisonte is a Florentine brand which has maintained its original style and artisanship that is its trademark over the years. The brand has always had a very artistic soul, which is clearly visible in its one-of-a-kind Pop-Up Store in the heart of Paris rue Saint Roch, very close to the dynamic and iconic Rue …
Il Bisonte: a Pop-Up Store for a new image of the brand! Read More »
Fashion Week is coooooming…. – At Storefront, we are proud to work with the brand Chalayan founded by the British designer Hussein Chalayan, the “weaver of different worlds”. For every Fashion Weeks, and this upcoming one is no exception, Storefront finds Chalayan’s seasonal short-term showroom in Paris. We have asked Oscar Tresandi, Head of Sales at Chalayan, …
The importance of a showroom by Oscar Tresandi at Chalayan: “where the trade is made”! Read More »
The American streetwear brand OBEY Clothing opened up a showroom in Paris last Winter for Fashion Week, through the help of Storefront. We sat down with Nicolas Sere, Obey Clothing’s Manager in France, Spain and Portugal, to talk with him about the essential things to look for when booking a showroom, whether it be in Paris or …
How Obey Clothing Booked a Fashion Week Showroom in 3 Steps with Storefront Read More »
During the busy Fashion Week period, we had the chance to interview Andrew Stewart, the Global Commercial Director of Rupert Sanderson. The luxury designer shoes brand based in London has found the perfect showroom with Storefront in the chic 1st arrondissement of Paris. Hi Andrew! How could you describe the brand Rupert Sanderson? Effortlessly elegant, …
Things are looking up for Hong Kong as sales are finally on the rise again with a 5.7% increase in combined October-November retail sales in 2017 compared to the same period in the previous year. Hong Kong is one of the primary shopping destinations in Asia and the uptick in retail sales growth reflects an …
Necro Poon is a Hong Kong designer and founder of the Necro Poon fashion brand that ran a pop-up store in The ONE in Tsim Sha Tsui from 8 December to 7 January. The contemporary menswear brand gained considerable international attention for the unisex and menswear designs that embrace social and political themes. The designs …
Hong Kong fashion brand Necro Poon joins the pop-up revolution in TST’s The ONE Read More »
