Stephanie Kidder

Strategic Takeaways: Here’s What Retailers Can Learn From Richmond & Finch’s Rise

I was honored to join the seminar session hosted by Inside Retail Hong Kong held at the Retail Asia Expo as a panelist to discuss the evolving trend and increasing importance of experiential retail. At the event, Richmond & Finch Consultant Kitty Chiu and CEO of FWM Restaurant Group Ricky Lai shared the learnings and challenges of establishing a global lifestyle brand and …

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French Bureau x Danone: Could the Pop-Up Format be a Good Option for Large Corporate Clients?

Danone turned to French Bureau, a French agency specialized in innovation, to support them in the launch of a new brand. With the help of a pop-up venue called “Atlas, la Cantine du Monde,” the group is building a community around a variety of cultural and culinary events to celebrate Danone of the World, a …

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From Concept to Customer: Key Retail Strategies for the 5 Product Lifetime Stages

The pop-up movement is leading the global retail revolution as brands refocus on their in-store experience to integrate physical retail with the digital world. As a platform connecting innovative brands with much needed retail space, we have had the privilege to work with companies of all stripes – each contributing to a changing retail landscape …

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Why Pop-Up Stores Are An Effective Team Building Strategy

When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store! Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved. Pop-up shops are too rarely …

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Before / After: 5 Showroom Transformations for Paris Fashion Week

The showroom is to Fashion Week what the museum is to art; therefore it’s important to select your showroom carefully so that you can adequately display your brand and products and attract your customers. Paris is full of spaces for all kinds of showrooms for Fashion Week: whether it be shops, galleries, apartment or lofts. …

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Before/After: 4 pop-up store window displays made to stand out

A pop-up store has only one chance to make a good first impression to potential customers. It’s asset? An attractive window display. Minimalist or colorful, mysterious or not, pop-up store window displays can stimulate the curiosity of customers, inviting them inside your pop-up shop. Carefully decorated windows can reflect the identity of your brand and …

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New to Storefront? Here’s How to Manage Inquiries and Bookings on the Platform

Storefront enables you to directly communicate with your renter via the chat function in your account, so you can take full control over your bookings! The following guidelines help you increase your booking potential by 92%. After you receive an inquiry, make sure to respond within 48 hours. If you “Invite to book”, it means that …

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How to Use Storefront’s Availability Calendar

Stay organized on your space’s availabilities and use the calendar function for your listing(s) on Storefront. It’s a simple tool and a very effective way to communicate availabilities to potential renters. Once you are logged into your account, you can click on “Calendar” in the navigation bar on top. Check out the following screenshot: How …

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Here’s Why the World Cup is the Perfect Occasion to Launch a Pop-up Store

Every year, more than 4 billion fans gather to watch the World Cup by either going to the event itself, meeting friends at venues that air the competition, or staying at home and watching the game on television. There is no doubt that football, the world’s most popular sport, is a global and cultural phenomenon. …

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