Bottom-up approach Defining a brand’s identity and developing a product is often regarded as a top-down process. Working from such an understanding means a brand’s message is announced, customers are enticed or convinced, and products are sold. However, if we think in terms of a dialogue, a brand becomes a story, customers are participants, and the …
The Pop-Up Store as a tool for product development Read More »
In coming to grips with the pop-up phenomenon, it is useful to think through the numerous applications that the pop-up concept offers. Pop-up stores offer traditional retailers new locations and demographics to reach, exciting ways for brands to collaborate, a lucrative tool for e-commerce businesses to use, and a promising avenue for the service sector. But …
3 Different Ways in Which Pop-Up Stores and Education Mix Read More »
Apart from picking the right location, getting your storefront in order visually, and designing an effective marketing strategy, music is a key element in making your pop-up store successful. For over 50 years, in-depth studies have been conducted into the role that music plays in retail performance. It’s clear that choosing the right music helps …
Pop-up stores are a great way to develop your brand, whether it’s for a new product launch, a special sale, part of a market research strategy or expanding customer relationships. Meant to be a space where customers can temporarily get a feel for your products in a unique way, pop-up stores are a powerful tool …
Prepare For Your Pop-Up Shop With This Marketing Checklist Read More »
The pop-up’s popularity is proving to be more than just a trend and its merits are clear. For established brands, the pop-up venue is a great testing ground for new product lines, a way to connect to a new audience, while e-commerce retailers can use it to strengthen their customer relations. For young start-ups, who …
Why Pop-Up Stores are Great Opportunities for the Service Sector Read More »
Retail is undergoing rapid transformation. This is most clear in the tension between offline and online shopping. At opposite ends, traditional retail stands for the physical experience of a product, personal service and trust, while digital shopping is about convenience, easy payment solutions and a widening range of options at a customer’s fingertips. With giant …
Alibaba leading the way in merging online and offline shopping Read More »
As with all major sporting events, the 2018 World Cup was the perfect time to get noticed. At the height of summer, it brought fans into the streets of the world’s biggest cities, where they all came together to support their teams. From outdoor fan zones to bars and restaurants broadcasting the matches, not to …
3 Pop-Up Stores That Wowed in World Cup 2018: Coca-Cola, Louis Vuitton and Ballon FC Read More »
Do you dream of a shop worthy of the Paris of yesteryear? Check out Le Marais district, where we found spaces available for short-term rental, perfect for opening a dreamy pop-up store. This trendy area in the heart of Paris is well-known for its small village vibes and is an essential shopping destination for locals …
Photo Flip: 13 Charming Shops For Rent in Le Marais for Lovers of Parisian Architecture Read More »
To help menswear lines stand out from the crowd and reconnect with target customers who might otherwise prefer to avoid the hassle of shopping, a pop-up store offers a one-of-a-kind experience. Whether for launching a collection or product, during peak or seasonal retail periods, here is a quick recap of photographs that prove just how …
Luxury brands have a full itinerary this summer. While Dior, Gucci, Oscar de la Renta and Louboutin have all chosen to make themselves at home in Mykonos, Loewe sets off to Ibiza and Chanel sojourns in Saint-Tropez and Capri. Summer is a time when brands are looking for a breath of fresh air, but that’s …
Dior, Gucci, Louboutin: Luxury’s Summer Getaway to The Land of Pop-Up Read More »
