Valentine’s Day is a great opportunity to boost your sales, promote an exclusive product or simply be noticed. Every year, on February 14th, the majority of your customers will surely ask themselves the same question: how to celebrate this special day. It’s up to you to build some buzz and invite them into your retail …
5 Brands Who Launched a Pop-Up Store for Valentine’s Day Read More »
Art Basel is the most hyped art event of the year as it’s considered the premier platform for artists to showcase their work. 2019 marks the 7th anniversary of the event in Hong Kong and will feature over 200 premier galleries from 32 countries. Every year, hotels, restaurants and luxury shops see a definite uptake …
10 short-term spaces to rent for Art Basel Hong Kong Read More »
Malls have a long track record in providing a space for shopping and socializing. Housing luxury brands, supermarkets, cafes, playgrounds, education centers and movie theaters, malls have become communities of their own. They draw on the power of offering a diversified experience to cater to a range of different demographics, and more and more are …
Design Week Milan is to design what Fashion Week is to fashion. From April 9 -14, 2019, industry and design professionals come from all over the world to meet in Milan for a week of creativity and innovation. With almost 435,000 visitors and more than 165 countries represented in 2018, this event is the perfect …
At Storefront – across all our global cities including London, New York, Paris, LA and Hong Kong – we have seen a record number of brands booking short-term commercial spaces for boutiques, galleries, showrooms and events. Though some headlines speak of a ‘Crisis on UK High Street’ or ‘Thousands of Empty Spaces,’ we are actually seeing …
La Revêche is the Made in Italy brand of swimsuits that everyone has on their Instagram feed. Digitally native, the brand chose to boost its sales just before the Summer by opening a pop-up store, found on Storefront, in the heart of Milan. It was very close to the unmissable Duomo, the tourist and historical …
La Revêche Launched A Swimwear Pop-Up Store in Milan Just Before The Summer! Read More »
Molly Bracken takes us into her brand’s universe in a retro pop-up store, like a real journey back in time. If you go to the Étienne Marcel district in Paris during the Holiday season, you’ll see the showcases worked on for three decades in the 60’s, 70’s and 80’s and its immersive, interactive and perfectly …
The Molly Bracken Pop-Up Store: An Unparalleled Parisian Experience Read More »
As the dust begins to settle, it’s clear that warnings of a full-scale retail apocalypse went too far. Nevertheless, with the rise of e-commerce, there is no denying that there is friction between online and brick-and-mortar stores. Beyond just diversifying touch points and upgrading to omni-channel, this friction is a call to creativity. While shopping …
Pop-Up Stores and the Experiential Retail Economy Read More »
Two days before the release of Aya Nakamura’s latest album, Spotify staged a pop-up event in one of the spaces available on Storefront. On October 31, 2018, fans were treated to a short-term beauty salon, in the neighborhood of Etienne Marcel, with Aya Nakamura there as well. Inside was a nail bar, makeup workshops and …
Inside Spotify’s Latest Pop-Up Store For French Singer Aya Nakamura’s New Album Read More »
Designed as an experiential space dedicated to training in all its forms, Under Armour hosted the Savly x Under Armour Pop-Up Store in Paris for three days. The pop-up store brought an immersive and connected experience to workout aficionados and loyal customers. This authentic space – found on Storefront – featured the collaboration of Savly, …
The Under Armour Pop-Up Store: Conquering the French Market Read More »
