Alexandra Sheehan, Author at Storefront

How To Bring Your E-Commerce Brand To Life With Pop-up Stores

Brands both big and small are joining the temporary retail bandwagon. According to Independent Retailer data, pop-up shops process $50 billion in sales every year. As omnichannel sales become increasingly important, more e-commerce brands see the significance of creating in-person brand experiences for their customers. So how do you make sure that your brand identity …

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6 Ways to Make Your Pop-Up Store Instagram-Worthy

How-to / By Alexandra Sheehan

Every brand wants customers singing their praises on social media, and what better way to do this than creating an engaging pop-up activation that fans can visit and post about. Instagram is one of the most public channels that consumers use to learn and discover brands, plus share branded experiences whether it be visiting their …

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How to Appeal to All 5 Senses at Your Pop-Up Store

How-to / By Alexandra Sheehan

Les consommateurs exigent davantage de l’expérience en magasin, et les attentes envers les magasins éphémères sont de plus en plus élevées. Les magasins éphémères ne sont pas votre expérience traditionnelle et quotidienne de brique et de mortier. Les magasins éphémères sont spéciaux et les consommateurs veulent une expérience de vente au détail expérientielle exceptionnelle. Une …

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How to Convert Your Property Into a Pop-Up Rental

How-to / By Alexandra Sheehan

Converting your space to be a pop-up rental will generate revenue in an otherwise empty — and costly — space. Here’s what to keep in mind when converting your property into a pop-up rental: Prepping Your Space for Short-Term Renters Now that you’ve decided to go short-term, it’s time to make your space ready for …

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5 Ways To Make Your Short-Term Property Listing Stand Out

How-to / By Alexandra Sheehan

When it comes to listing your property for short-term, it’s important to take note of prospective renters’ needs. Here’s five qualities of a listing that will make it more attractive than the rest. 1. Quality Photographs Picturesque views are often the first thing you see on a hotel’s list of room features — and commercial …

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How to Choose The Best Destination For Your Next Pop-Up Store?

Neighborhood Guides / By Alexandra Sheehan

One of the greatest advantages of pop-up stores is the flexibility to travel to new places and introduce your brand to diverse markets. But nailing down exactly which destination to open a pop-up store in requires a lot of goal-setting, strategic planning and research. 1. Set Goals If you don’t set out with specific goals …

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5 Simple Ways to Make Your Vacant Space Retail-Ready

How-to / By Alexandra Sheehan

Just had a long-term tenant vacate your space and have yet to find a replacement? Or, using your space for other purposes but need to generate extra income to reduce expenses? Prepping your vacant space for retailers who want to rent it out for a pop-up shop is a great solve – and easy to …

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9 Unique Pop-Up Spaces in New York City

Inspiring Spaces / By Alexandra Sheehan

Differentiation is more important than ever in the retail industry. New technologies make it easier for new brands to emerge, and evolving consumer behavior offers opportunities for early adopters to get an edge over the competition. Brands opening pop-ups face the same challenges of being unique in a crowded space. What was once a forward-thinking …

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How To Create An Omnichannel Experience For Your Brand

How-to / By Alexandra Sheehan

Today’s consumers are shopping on a number of different channels. And even if they aren’t converting, each interaction with your brand is a part of the buyer journey. The growth of omnichannel consumer behavior hasn’t made in-person shopping obsolete; even the most connected consumers demand physical interactions. Considering this multi-channel consumer behavior, retailers need to …

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Alexandra Sheehan

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