Adrien Kerbrat

Mirror, mirror on the wall: omnichannel strategies are the fairest at the mall

Industry News, Retail Trends / By

A in-depth look at omnichannel retail strategies for Pop-Up Stores One of the biggest trends in retail, and soon for Pop-Up Stores is, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business. For consumers, omnichannel means being able to shop …

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Pokémon Go inspires a changing retail environment for Pop-Up Stores

Inspiration, Retail Trends / By

The overwhelming success of Pokémon Go offers Pop-Up Stores insight into customer engagement and heralds the future role of augmented reality in retail and real estate. We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a …

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Pop-Up Britain Opens Collaborative Shop in Piccadilly, London

Featured Pop-Up Shops / By

Pop-Up Stores are taking off in the UK, as Internet brands and small providers band together to secure major retail space for short-term events. This kind of innovative space-making is changing the face of retail, even in some of the most upscale and traditional retail spaces on the planet. Pop-Up Fortunes Beginning on August 12, PopUp …

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Getting Started – How To Optimize Your Listing To Get More Requests

How-to / By

We provide pro tips and insights from top performing spaces so that you can optimize your listing. 1) High-Quality Photos: Great photos attract more qualified brands. Be sure that the photos clearly represent the space that you are renting out. The more the merrier! First, make sure the space is clean – the photos sell the space. We recommend …

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Create buyer urgency with one-day only Pop-Up Events. Step 1: Location. Location. Location.

How-to / By

When building your Pop-Up Event, location should be one of the first things on your mind.  A great location will help set the tone, dictate the invite list, and have a significant impact on a budget. In San Francisco, local small business owners are using Storefront to find that perfect location. Looking to have your …

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Pop-In Shops Make Opening a Store Inside Another Store Easy

Inspiring Spaces / By

By now you’ve heard of Pop-Up Stores (this is the Pop-Up Store post, after all), but there’s a new idea circulating the retail world called “Pop-in Shops.” Pop-In Shop is a new term, but it’s not a new idea. Think store-within-a-store, or, at the highest level, renting retail space inside of an established retail store …

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How Hosting In-Store Events Attracts Loyal Customers

How-to / By

Finding unique ways to attract new customers to your offline business can be a challenge, leading many small businesses to use traditional marketing tactics to raise awareness of a retail space. We share some insight from a local aftcra artist, Rachael Brooke Winkley of Salvaged Studio & Gallery, who has used alternative marketing methods to develop a loyal …

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