Adrien Kerbrat

Launch a Pop-Up Store in IKEA

Take advantage of Christmas to open a Pop-Up Store in the new IKEA Center of Bayonne ! The Southwest is ready to go since the announcement of the imminent opening of the new Ametzondo Shopping, Large-scale mall to the country of the red and white. Modern, designs and ‘Family-Friendly’, which will delight parents who take the kids shopping was part of the challenge, includes a …

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Paris: Storefront opens doors in the fashion capital

Storefront sets the stage for future fashion weeks with the most extensive network of rentable showrooms in Paris   Paris is always a good idea. – Audrey Hepburn   Fashion weeks are accompanied by an expected amount of boredom and excitement, established brands and new designers. In New York City, the move away from the traditional Bryant …

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“Designed, not sorry”: Playstation Virtual Reality Pops Up in Paris with Storefront

VIRTUAL REALITY – Gamers flock to Paris to preview PlayStation VR Pop-Up Store, organized by Storefront After the Oculus Rift launched last week, PlayStation VR is set to appear in stores on October 13th. Sony has planned pop-up stores, the VR Playstation Experience, for testing their latest and greatest release. WIRED is hailing the set …

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Marketing Week names Storefront one of the 100 Disruptive Brands 2016

“Sedate, unadventurous, old-fashioned marketing is out. Inspiring, stimulating and intuitive marketing is the name of the game for businesses who plan to win in the new digital economy. This new future will be delivered by [these companies].” – Russell Parsons, Editor, Marketing Week Marketing Week, the highly respected B2B publication in the UK and leading …

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Because You’re Worth It: L’Oréal launches first Paris Pop-Up Store with Storefront

L’Oréal Paris, the world cosmetics leader, and the official partner of Paris Fall Fashion Week 2016, will open its first Pop-Up Store in Paris on September 29th. For this extraordinary occasion, L’Oréal chose Storefront to find a unique Parisian space that matched the brand’s premium, yet accessible character. For decades, the French brand has remained a global beacon …

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Storefront and Oui Open merge to become the world’s largest Pop-Up real estate marketplace

We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,” explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat Revolutionizing Retail: A marriage of Pop-Up minds and marketplaces A few years ago, half a world apart, a few men had the same idea …

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Shakespeare Refashioned: Selfridges opens Pop-Up Store Theatre

Methought Pop-Up Stores could not get more exciting, then Selfridges hath launched Shakespeare reFASHIONed To celebrate the 400th anniversary of William Shakespeare’s death, Selfridge’s has opened a commercial pop-up theatre in its London flagship department store on Oxford Street in collaboration with LG, which is only part of an expansive fashion, retail, and art campaign which …

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Tommy Hilfiger: America’s Pop-Up Store Prince takes NYFW with Tommy Pier

Tommy Hilfiger is going all out to win the consumer vote this fall with a Pop-Up Fairground in NYC In a “see-now-buy-now” Pop-Up show that’s aimed equally at a consumer and an industry audience, Hilfiger will create “Tommy Pier,” at Pier 16 in South Street Seaport in New York City for his fashion show, which will …

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From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail

Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford  Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s …

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Happening Hong Kong: The Best Neighborhoods for Pop-Up Stores

A Storefront introduction to launching Hong Kong Pop-Up Stores Storefront recently added hundreds of Hong Kong listings to its global Pop-Up space marketplace. To celebrate this exciting news, we’re providing some food for thought about the best areas to set up shop in the “Fragrant Harbor”. Hong Kong is a vibrant and bustling metropolis and home to all …

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