Arielle Crane

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.

Knotel Opens An Interactive Pop-Up Showroom To Showcase Its Agile HQs

Success Stories, Success Stories USA / By

Knotel, the startup that designs, builds, and operates custom workspaces for growing brands, just launched a Summer pop-up showroom to display its ‘Agile HQ’ product. Using this pop-up space as a way for prospective clients to experience the agile office spaces, Knotel created an interactive and engaging display, all in this NoHo space powered by …

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Furniture Company Resident Opens First-Ever NYC Pop-Up Showroom Display

Success Stories, Success Stories USA / By

Coinciding with New York Design Week, Resident, the New Zealand based design company, popped up for the month of May to display and sell its sleek furniture and lighting. The products, made for design-conscious people, were on display in this industrial Storefront showroom in the Lower East Side, right on the buzzy Spring Street. Storefront …

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‘The Daily Show’ Sparks Worldwide Interest In Its Pop-Up Exhibition Tour

Success Stories, Success Stories USA / By

Comedy Central’s “The Daily Show With Trevor Noah” created the Donald J. Trump Presidential Twitter Library, a pop-up exhibition and cross between a museum and presidential library. The first pop-up exhibit debuted in New York City last year, and has since included pop-up stops in San Francisco and Los Angeles, where it booked this Storefront …

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Top Pop-Up Store Tips From An Experiential Design Expert

Retail Trends / By

As the founder of experiential retail studio, Whereabout Studio, Gabriela Baiter, has tons of experience in creating pop-up stores and designing offline activations. Working with brands like Uber and Fellow Products, her team has helped conceptualize store revivals, pop-up series, and experiential roadshows, and she has tons to share about the future of retail and …

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Before/After: 3 Pop-Up Space Transformations Around The World

Inspiration / By

Pop-up spaces are the perfect canvas for brands to use to tell their own story, launch a new product, or deliver a supreme customer experience. With every white wall and blank storefront, brands can envision a whole new world and way to showcase whatever they choose; whether it be through decorating the windows, re-painting the …

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Dundas London Curates A Month Long Pop-Up Display in Chelsea

Success Stories, Success Stories UK / By

Dundas London is a premium men’s shirt brand, committed to making luxurious linen shirts with an easy-going vibe. Choosing Chelsea for its month-long pop-up space, the brand is featured a handpicked collection of Summer clothes and accessories in this King’s Road boutique space. We sat down with the brand’s cofounder Leonora De Ferranti, to discuss the …

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Photo Flip: 15 Industrial Spaces to Book for Your Pop-Up Event in NYC

Inspiration / By

Whether you’re looking to open a showroom, plan an event, or book a retail space, finding the right interior is always key. Enter: industrial chic! This is a popular interior design trend that keeps the gutted look of old factories, industrial spaces without too many updates. Think high ceilings, exposed beams, and metal accents. It’s …

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Inside the GRAMMAR Pop-Up Store in LES

Success Stories, Success Stories USA / By

GRAMMAR, the e-commerce brand known for its collection of crisp white shirts, opened its first pop-up store in NYC to debut 3 new styles. Booking this space for a week’s duration, the brand created an immersive experience based on values of “simplicity, beauty, design, and sustainability” bringing in artists and experience designers to create the …

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3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores

Industry News, Retail Trends / By

Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these …

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