In its commitment to pursuing holistic wellness, the team at Lycored decided to host an experiential pop-up shop for clients and media to unveil its newest skin research. Using this Storefront-powered space on Grand Street in Soho, the team wanted to clearly bring the research to life with an engaging concept and campaign. We spoke …
Lycored Launches Its Cycle of Glow Experience With Storefront in Soho Read More »
During the summer, London pulses with activity and tourists. As one of the more captivating cities in Europe, London is best known for its art, history, fashion, entertainment, gastronomy and nightlife. It is the 2nd most visited city in the world, attracting more than 19 million * visitors a year. This Summer, book your pop-up …
Book Your Next Pop-Up Store in London this Summer! Read More »
Open your pop-up store during WorldPride ! Whether you are in Paris, London, Amsterdam or New York, WorldPride brings tourists and locals together. Cities around the world are alive with many events and activities, making it the perfect time to launch a pop-up store! More than 500,000 people took part last year in Paris alone. …
3 Reasons You Should Launch A Pop-Up Store for WorldPride Read More »
The world of buying and selling art can be a fairly rigid business, stuck in long-standing traditions and protocols that don’t always encourage out-of-the-box thinking. Alex Mitow, co-founder of Superfine!, launched his innovative approach to curating and offering art for sale to break out of this tradition. His series of Superfine! Art Fairs, which has …
Superfine! Art Fair Brings A New Experience To SoHo with Storefront Read More »
The Cherry Moon, a fashion e-tailer selling both luxury and independent brands, just opened its first-ever pop-up space with Storefront on King’s Road. As the first physical store for the e-tailer, the brand is keen on using this pop-up space to not only showcase its impressive roster of brands, but to host events and act …
Emerging E-tailer Cherry Moon Opens A Pop-Up Store in Chelsea Read More »
Amsterdam-based banana bread startup SUNT celebrated National Banana Day in style this year, with a pop-up stand! The startup planned this one-day event to raise awareness of food waste and booked this Storefront pop-up space in the heart of Amsterdam on Prinsengracht. The hook? Customers could exchange leftover or over-ripe bananas for banana bread. We …
Every September, all of Paris pulses with the rhythm of design. During Paris Design Week, which is happening this year on September 5th-14th, the whole city is transformed into a giant showcase of international designs and creations. Over a journey that includes four key neighborhoods in the capital – Saint-Germain-des-Près, the Halles-Marais-Bastille, the Opéra-Concorde-Étoile and …
Pigalle has become a very trendy, well-known spot in Paris. Pigalle is above all the story of a mythical place of the same name. Since the 19th century, it’s been a lively district, a place well known for its cabarets, places of debauchery, but also represents freedom and creativity. Nightlife in Pigalle reached its peak …
Lulu Sophia London knows a thing or two about the power of pop-up stores. After opening up a pop-up store with Storefront for four months in Marylebone, the brand just booked another shop on King’s Road that’s already gaining a ton of buzz. The brand, founded by Lulu Sophia, sells luxury designer silk scarves, dresses …
How This London-Based Designer Is Scaling Her Pop-Up Showrooms Read More »
Ori, the furniture startup based in Boston that creates robotic interiors, decided to test its latest product by popping up in San Francisco this month. Using this Storefront space, plus another one in Boston opening soon, the company is using an innovative concept to boost awareness and foot traffic. Storefront spoke with Becky Jablonski, Marketing Manager at …
