Pop-Up Stores are an incredible way to generate buzz around your brand, launch new products, test new markets and of course, drive sales. Opening your own Pop-Up Shop might sound daunting, but with the Storefront Ultimate Guide to Opening A Pop-Up Shop, you can take your products into the physical retail world with ease.
1 – Define Your Goals
By failing to prepare, you are preparing to fail. Goal setting is a surefire way to help you stay on track and make sure that you get the most out of your Pop-Up Store. Whether you want to increase brand engagement, test a location or acquire new customers, goal setting is essential in planning your debut retail venture.
2 – Set your budget and schedule
When you set your budget beforehand, it’ll help you to find the perfect space, and set the necessary boundaries for your project by informing your decision making. From marketing costs to shop-fit and staffing, nailing your budget before searching out the space can ensure that you make the most out of your temporary store with minimum risk.
3 – Find your space
Start by thinking about your customers, where do they like to shop? Where do they hang out? Are commuter corridors useful to you? Once you’ve defined your neighborhood, you can begin to scour spaces in and around your selected area. If you need a little guidance on where would be best for you, contact our team.
Consider the type of space in which you want to sell your products, depending on your inventory, style of brand and customer profile, you can make an informed decision on whether a boutique, multi-level retail space, white-box gallery, mall shop or a unique space is right for you.
4 – Designing your retail space
Did you know that 90% of shoppers turn right upon entering a store? Facts and figures highlighted in our Ultimate Guide can make or break the success of your store. By having a shopper-friendly store layout, you can drive sales, promote new products and create a higher level of engagement with your customers. Think about how you want your customers to be guided through the space and merchandise, if you’ve ever been to an IKEA, you’ll be familiar with their rigid pathways ensuring maximum exposure of each and every product.
5 – Logistics
Another daunting aspect of launching a Pop-Up Store can be the management of inventory, sales and security. POS systems such as Shopify can provide integrated software solutions to manage payments and track inventory. Making arrangements for the vital logistics of retail before you move in to your space will give you the advantage of providing a seamless customer service.
Whether you’re ready to launch your store today or think it might be right for you in the future, download our Ultimate Pop-Up Guide and put your best (square) foot forward when opening your own Pop-Up Store.