Month: September 2020

How This Creative Agency Launched The Brilliant POPSUGAR At Kohl’s Pop-Up Store

Featured Pop-Up Shops, Success Stories, Success Stories USA / By

To launch the POPSUGAR at Kohl’s debut collection, the brooklyn-based agency The Gathery created an experiential pop-up store in Soho in early September. Held at this top Storefront space in Soho, the agency brought to life the Millennial-inspired collection and created a space that embodied the Everything Is Better With A Pop Of Sugar campaign …

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Design the Perfect Pop-Up Store Layout

Pop Up 101: How To Design Your Pop-Up Store Layout

How-to / By

Believe it or not, a store’s layout can make or break a shopper’s first impression and willingness to shop or engage with your brand. It can determine whether shoppers purchase, or quickly leave empty-handed after. Here are some basic elements of an effective layout design that will encourage shoppers to stay and consume. 1. Decompression Zone This is …

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reBooked Hong Kong pop-up

Online second hand bookstore takes its message of sustainability to new audience with pop-up in Hong Kong

Success Stories, Success Stories Hong Kong, Uncategorized / By

Bailey in her pop-up sustainable bookstore in Hong Kong. ‘Inspirational’ is the only word for Bailey.  Her company, reBooked, is a not-for-profit social enterprise that collects and resells second hand books in the name of sustainability. The thing is… Bailey is only 15 years old. So when she approached Storefront to help her find a …

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