‘What is a pop-up shop?’ is a question we get asked frequently. Fortunately, the answer is simple. A pop-up shop is the term given to a shop or store that is deliberately temporary. It’s a store that “pops-up” for a limited period of time to achieve a particular goal. Overall, pop-up retail is becoming more …
What is a pop-up shop? Everything you need to know to try short-term retail Read More »
Today’s customers value experiences as much as (if not more than) things. Therefore, they’re buying based on how you make them feel, not just on what you have to offer. This experience-over-things mentality has contributed to the rise of the pop-up, specifically the pop-up’s popularity with brands, event marketers and experience creators. For brands that …
How To Use Data and Insights To Measure Your Pop-Up Store’s Success Read More »
As lockdown eases around the world retailers are opening their stores and customers are returning. To help keep tabs on what’s going on, we have curated this list of retailers who are opening their doors and the steps they are taking. This is an aggregated list of brands from around the world who are reopening …
Want something more visual? Check out the infographic. With lockdown restrictions slowly lifting across the world, people are beginning to emerge from their homes and life is making its first tentative steps towards returning to normal. In this article we’ll talk through some of the steps retailers should consider when planning to open a store …
The Covid-19 global crisis has had a significant impact on many aspects of our lives. The way we shop is no exception. But what does the impact of the pandemic mean for the future of physical retail? With local regulations restricting our movements at the peak of the crisis (and in many countries, keeping us …
Will physical retail have a role to play in a post-Covid world? Read More »
