Month: February 2020

Future retail

9 Case Studies That Prove Experiential Retail Is The Future

Experiential retail is the future. For years we’ve heard about the decline of physical retail and the rise of the internet. However, the desire for retail experiences is on the rise with 52% millennials saying of their spending goes on experience-related purchases. This introduces the concept of ‘retailtainment’. Enter: retailtainment Because of this, retailers have …

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Pop up in Covent Garden

Creating a stir in Covent Garden, Huda Beauty’s first pop up

One of the world’s fastest-growing beauty brand popped up in Covent Garden, London, over the Christmas period, and everyone’s still talking about it. Global beauty icon Huda Kattan has been passionate about make-up from a young age, but fate lent a hand after the recession, which saw her leave her career in finance to further …

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