Naked Dough, UK’s first edible cookie dough café, started over a year ago by founders Jen and Hannah. Inspired by NYC’s popular DO, and starting in a small kitchen, the brand has grown in the last year, making its one-year pop-up debut in London’s Camden Market, and marking its third physical location! Storefront sat down …
In order to reach a wider audience and achieve greater success with your first or next pop-up store, consider partnering up with another brand. Check out these 4 ways to collaborate on a pop-up store! Enhancing the in-store experience Part of making your pop-up store a success lies in your customers’ in-store experience. This comes …
Brick-and-mortar sales aren’t going anywhere. While the Covid-19 pandemic has certainly accelerated many ecommerce trends, physical stores still have a very important role to play, especially with Artificial Intelligence. Pre-pandemic, 90% of goods purchased globally were done so in a physical store. So while the impact of the pandemic may have accelerated online shopping, it’s …
How Artificial Intelligence and Machine Learning are Powering the Retail Experience Read More »
Setting up a pop-up store can be significantly cheaper than opening a traditional retail space. It allows you to connect to customers, venture into different locations and test the market for new products. But beyond these obvious and widely recognized perks, the pop-up store journey is a chance for your brand to stretch the imagination …
The Pop-Up Store As A Platform For Brand Creativity Read More »
After acquiring a pop-up store venue, we often lose no time covering the walls with storage shelves, clothing racks, graphics and artwork. At the same time, we quickly forget what lies inside those walls: an entire central space that deserves equal attention. Central island displays, often highly visible from the street, invite visitors inside almost …
16 Smart Ideas for the Center of Your Pop-Up Store Read More »
Bottom-up approach Defining a brand’s identity and developing a product is often regarded as a top-down process. Working from such an understanding means a brand’s message is announced, customers are enticed or convinced, and products are sold. However, if we think in terms of a dialogue, a brand becomes a story, customers are participants, and the …
The Pop-Up Store as a tool for product development Read More »
When taking over a venue, decorating the ceilings can be just as important as thinking about the wall decorations or floor coverings – ceilings aren’t called “the fifth wall” for nothing! As seasoned designers know, a ceiling with moldings or exposed gives a space extra character. Here are 12 ways the ceiling in your pop-up store …
12 Design Ideas for the Ceiling in Your Pop-Up Store Read More »
The rapid growth of online e-tailers has completely flipped the nature of retail on its head. People can now quickly access the products they want to buy, compare prices and styles online and not even have to worry about leaving the house. To tempt people into physical retail stores, brands need to be offering a …
In coming to grips with the pop-up phenomenon, it is useful to think through the numerous applications that the pop-up concept offers. Pop-up stores offer traditional retailers new locations and demographics to reach, exciting ways for brands to collaborate, a lucrative tool for e-commerce businesses to use, and a promising avenue for the service sector. But …
3 Different Ways in Which Pop-Up Stores and Education Mix Read More »
Apart from picking the right location, getting your storefront in order visually, and designing an effective marketing strategy, music is a key element in making your pop-up store successful. For over 50 years, in-depth studies have been conducted into the role that music plays in retail performance. It’s clear that choosing the right music helps …
