Month: July 2018

Furniture Company Resident Opens First-Ever NYC Pop-Up Showroom Display

Success Stories, Success Stories USA / By

Coinciding with New York Design Week, Resident, the New Zealand based design company, popped up for the month of May to display and sell its sleek furniture and lighting. The products, made for design-conscious people, were on display in this industrial Storefront showroom in the Lower East Side, right on the buzzy Spring Street. Storefront …

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Expert Advice: From Logo to Point of Sale – What the Colors You Choose Say About Your Brand’s Identity

Inspiration / By

Logo designers use colors to communicate one or more messages about a brand. They are directly related to the specific values of a brand, such as power, reliability, security, or even kindness and respect for the environment… Since consistency is a key part of effective marketing, it is important to establish the link between a …

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‘The Daily Show’ Sparks Worldwide Interest In Its Pop-Up Exhibition Tour

Success Stories, Success Stories USA / By

Comedy Central’s “The Daily Show With Trevor Noah” created the Donald J. Trump Presidential Twitter Library, a pop-up exhibition and cross between a museum and presidential library. The first pop-up exhibit debuted in New York City last year, and has since included pop-up stops in San Francisco and Los Angeles, where it booked this Storefront …

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Paris Design Week: A Golden Opportunity for Your Pop-Up Store

Neighborhood Guides / By

Paris Design Week is an annual event that showcases the latest industry trends and innovations. It also offers brands the perfect chance to open their pop-up store: with more than 100,000 visitors in 2018, the pedestrian traffic it generates is both high-quality and dense. Its director, Franck Millot, is on hand to give us the …

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4 Great Ways to Integrate Digital Technology Right Inside Your Pop-Up Event

Inspiration, Retail Trends / By

To ensure pop-up shop success, retailers must find the right location, create the right message and adapt the right technology. Retail stores left and right are all integrating the latest tech and digital initiatives to keep their stores thriving and pop-up shops must do the same to stay in the game. We’ve listed out four …

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3 Reasons Why Luxury Brands Should Bet On Pop-Up Stores

Retail Trends / By

The physical store is a very important component to a luxury retail brand’s success. Enter: the pop-up store, perfect for testing out a physical retail presence on short-term, whether it’s for the first time ever or to expand its presence in an entirely new location. Plus, it’s cost-effective, and a creative way for luxury retailers …

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Photo Flip: 10 Unique San Francisco Pop-Up Spaces that Will Make Your Event Stand Out

Inspiration / By

When opening your pop-up event, differentiation is key. One way to stand out is by hosting your pop-up event at a unique venue. We recently took a look at rooftops, galleries and industrial spaces in NYC, plus boat rentals around the world. Now, we’re rounding up ten unique pop-up rentals in San Francisco, from an elegant theatre in …

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Top Pop-Up Store Tips From An Experiential Design Expert

Retail Trends / By

As the founder of experiential retail studio, Whereabout Studio, Gabriela Baiter, has tons of experience in creating pop-up stores and designing offline activations. Working with brands like Uber and Fellow Products, her team has helped conceptualize store revivals, pop-up series, and experiential roadshows, and she has tons to share about the future of retail and …

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