Month: June 2018

Before/After: 3 Pop-Up Space Transformations Around The World

Pop-up spaces are the perfect canvas for brands to use to tell their own story, launch a new product, or deliver a supreme customer experience. With every white wall and blank storefront, brands can envision a whole new world and way to showcase whatever they choose; whether it be through decorating the windows, re-painting the …

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Dior, Gucci, Louboutin: Luxury’s Summer Getaway to The Land of Pop-Up

Luxury brands have a full itinerary this summer. While Dior, Gucci, Oscar de la Renta and Louboutin have all chosen to make themselves at home in Mykonos, Loewe sets off to Ibiza and Chanel sojourns in Saint-Tropez and Capri. Summer is a time when brands are looking for a breath of fresh air, but that’s …

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Dundas London Curates A Month Long Pop-Up Display in Chelsea

Dundas London is a premium men’s shirt brand, committed to making luxurious linen shirts with an easy-going vibe. Choosing Chelsea for its month-long pop-up space, the brand is featured a handpicked collection of Summer clothes and accessories in this King’s Road boutique space. We sat down with the brand’s cofounder Leonora De Ferranti, to discuss the …

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Photo Flip: 15 Industrial Spaces to Book for Your Pop-Up Event in NYC

Whether you’re looking to open a showroom, plan an event, or book a retail space, finding the right interior is always key. Enter: industrial chic! This is a popular interior design trend that keeps the gutted look of old factories, industrial spaces without too many updates. Think high ceilings, exposed beams, and metal accents. It’s …

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Inside the GRAMMAR Pop-Up Store in LES

GRAMMAR, the e-commerce brand known for its collection of crisp white shirts, opened its first pop-up store in NYC to debut 3 new styles. Booking this space for a week’s duration, the brand created an immersive experience based on values of “simplicity, beauty, design, and sustainability” bringing in artists and experience designers to create the …

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Strategic Takeaways: Here’s What Retailers Can Learn From Richmond & Finch’s Rise

I was honored to join the seminar session hosted by Inside Retail Hong Kong held at the Retail Asia Expo as a panelist to discuss the evolving trend and increasing importance of experiential retail. At the event, Richmond & Finch Consultant Kitty Chiu and CEO of FWM Restaurant Group Ricky Lai shared the learnings and challenges of establishing a global lifestyle brand and …

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3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores

Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these …

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French Bureau x Danone: Could the Pop-Up Format be a Good Option for Large Corporate Clients?

Danone turned to French Bureau, a French agency specialized in innovation, to support them in the launch of a new brand. With the help of a pop-up venue called “Atlas, la Cantine du Monde,” the group is building a community around a variety of cultural and culinary events to celebrate Danone of the World, a …

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