Pop-up stores are feasible options for a number of brands, for a number of reasons. They can help you build buzz and brand awareness, plus they’re 80% less expensive than operating a permanent brick-and-mortar location — and that’s just scratching the surface. When opening your pop-up, you want to stand out as much as possible …
For the Easter period, from March 8 to April 1st 2018, the Dutch brand HEMA asked Storefront to find the best possible space for 2 Easter Pop-Up Stores: one in the heart of Le Marais in Paris, 45 sq m dedicated to chocolate, and another one in the dynamic center of Amsterdam. We have asked …
HEMA : 2 Pop-Up Stores launched simultaneously for a global communication! Read More »
With 6,300 stores shutting down across the US this year, shopping appears to have moved from traditional retail stores to digital channels. However, to say that digital commerce is eating into traditional retail is only half the story and an incomplete view. In fact, in a couple of years, there won’t be any more debate about …
What’s in store for the future of retail? Physical storefronts with digital touchpoints. Read More »
The luxury consignment start-up The RealReal is officially focused on making 2018 the year of pop-up stores, investing in in-store experiences for better customer engagement. As an online-first brand, it went brick-and-mortar last Winter in SoHo, and then expanded into it’s first pop-up store in San Francisco. That pop-up was met with much success — the …
Inside The RealReal’s Pop-Up Strategy with Its Associate Director of Pop-Ups Read More »
The Dutch ELLE knocks-off this spring season with their new special edition: ‘Bloemen’ (translated: flowers). Together with Mooiwatbloemendoen and The Gardeners, ELLE filled their pages with inspirational flowerpower to brighten up your wardrobe and interior: from DIY-flower hair garlands to the finest plant accessories, because flowers are an endless source of inspiration for both fashion …
ELLE Magazine Launching in Amsterdam with Storefront! Read More »
The retail industry is facing a climate of increasing uncertainty. However, despite the adverse conditions, the beauty industry is still thriving. And Sephora, the LVMH-owned beauty retailer is one of the winners of the industry thanks to its customer-centric and digitally-focused retail strategy using omnichannel and engaging clients in new ways. Here are 3 retail …
What retailers can learn from Sephora’s winning retail strategy Read More »
Every neighborhood faces different circumstances. And with 2017 hitting a record-setting number of retail store closings, high vacancy rates are a reality that many property owners face even without unexpected destruction. Fear not, pop-up stores are kickstarting revitalization in areas across the U.S. Making Neighborhoods Business-Friendly Pop-up shops can be retail’s answer to helping revitalize …
How Pop-Up Stores Are Revitalizing Neighborhoods Across the U.S. Read More »
Over the past couple of year, publications have been filled with doom-and-gloom headlines about the retail apocalypse. And while brick-and-mortar continues to be a viable sales channel, the shifting landscape has some industry players, particularly commercial real estate owners, trying to figure out how to fill their vacant retail spaces. As traditional retailers shutter, that …
Brands both big and small are joining the temporary retail bandwagon. According to Independent Retailer data, pop-up shops process $50 billion in sales every year. As omnichannel sales become increasingly important, more e-commerce brands see the significance of creating in-person brand experiences for their customers. So how do you make sure that your brand identity …
How To Bring Your E-Commerce Brand To Life With Pop-up Stores Read More »
Every brand wants customers singing their praises on social media, and what better way to do this than creating an engaging pop-up activation that fans can visit and post about. Instagram is one of the most public channels that consumers use to learn and discover brands, plus share branded experiences whether it be visiting their …
6 Ways to Make Your Pop-Up Store Instagram-Worthy Read More »
