The American streetwear brand OBEY Clothing opened up a showroom in Paris last Winter for Fashion Week, through the help of Storefront. We sat down with Nicolas Sere, Obey Clothing’s Manager in France, Spain and Portugal, to talk with him about the essential things to look for when booking a showroom, whether it be in Paris or …
How Obey Clothing Booked a Fashion Week Showroom in 3 Steps with Storefront Read More »
Once a press week featuring just one show every hour, Fashion Week has turned into a multimillion dollar event in four of the world’s most renowned cities. At New York Fashion Week alone, the number of shows and presentations now reaches close to 300 , according to a 2017 report done by the New York …
Ecommerce Retailers and Pop-Up Shops: Cashing in on Fashion Week Read More »
Most businesses are familiar with the post-holiday retail slump – holiday returns have flooded in and soon-to-expire inventory that didn’t sell during the holidays is sitting on the shelves. To combat this and sell some leftover inventory or returns, a pop-up shop could be the perfect next step for retail businesses. Plus, post-holiday shopping is …
Excess Inventory Post-Holiday? Open a Pop-Up Shop Read More »
During the busy Fashion Week period, we had the chance to interview Andrew Stewart, the Global Commercial Director of Rupert Sanderson. The luxury designer shoes brand based in London has found the perfect showroom with Storefront in the chic 1st arrondissement of Paris. Hi Andrew! How could you describe the brand Rupert Sanderson? Effortlessly elegant, …
Things are looking up for Hong Kong as sales are finally on the rise again with a 5.7% increase in combined October-November retail sales in 2017 compared to the same period in the previous year. Hong Kong is one of the primary shopping destinations in Asia and the uptick in retail sales growth reflects an …
Necro Poon is a Hong Kong designer and founder of the Necro Poon fashion brand that ran a pop-up store in The ONE in Tsim Sha Tsui from 8 December to 7 January. The contemporary menswear brand gained considerable international attention for the unisex and menswear designs that embrace social and political themes. The designs …
Hong Kong fashion brand Necro Poon joins the pop-up revolution in TST’s The ONE Read More »
Genevieve Collection (GVCOJ) is an up-and-coming jewellery brand created by GIA Graduate Gemmologist Jennifer Lai. The GVCOJ was born to offer the market a breath of fresh air with fun and timeless designs and that provide a luxurious lifestyle through jewellery within reach for everyone. The brand did exactly that with a pop-up store in …
Online Jewellery brand Genevieve Collection goes offline in The ONE, TST Read More »
