Month: September 2016

Marketing Week names Storefront one of the 100 Disruptive Brands 2016

“Sedate, unadventurous, old-fashioned marketing is out. Inspiring, stimulating and intuitive marketing is the name of the game for businesses who plan to win in the new digital economy. This new future will be delivered by [these companies].” – Russell Parsons, Editor, Marketing Week Marketing Week, the highly respected B2B publication in the UK and leading …

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Because You’re Worth It: L’Oréal launches first Paris Pop-Up Store with Storefront

L’Oréal Paris, the world cosmetics leader, and the official partner of Paris Fall Fashion Week 2016, will open its first Pop-Up Store in Paris on September 29th. For this extraordinary occasion, L’Oréal chose Storefront to find a unique Parisian space that matched the brand’s premium, yet accessible character. For decades, the French brand has remained a global beacon …

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Storefront and Oui Open merge to become the world’s largest Pop-Up real estate marketplace

We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,” explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat Revolutionizing Retail: A marriage of Pop-Up minds and marketplaces A few years ago, half a world apart, a few men had the same idea …

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Shakespeare Refashioned: Selfridges opens Pop-Up Store Theatre

Methought Pop-Up Stores could not get more exciting, then Selfridges hath launched Shakespeare reFASHIONed To celebrate the 400th anniversary of William Shakespeare’s death, Selfridge’s has opened a commercial pop-up theatre in its London flagship department store on Oxford Street in collaboration with LG, which is only part of an expansive fashion, retail, and art campaign which …

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