Tommy Hilfiger is going all out to win the consumer vote this fall with a Pop-Up Fairground in NYC In a “see-now-buy-now” Pop-Up show that’s aimed equally at a consumer and an industry audience, Hilfiger will create “Tommy Pier,” at Pier 16 in South Street Seaport in New York City for his fashion show, which will …
Tommy Hilfiger: America’s Pop-Up Store Prince takes NYFW with Tommy Pier Read More »
Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s …
From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail Read More »
A Storefront introduction to launching Hong Kong Pop-Up Stores Storefront recently added hundreds of Hong Kong listings to its global Pop-Up space marketplace. To celebrate this exciting news, we’re providing some food for thought about the best areas to set up shop in the “Fragrant Harbor”. Hong Kong is a vibrant and bustling metropolis and home to all …
Happening Hong Kong: The Best Neighborhoods for Pop-Up Stores Read More »
A in-depth look at omnichannel retail strategies for Pop-Up Stores One of the biggest trends in retail, and soon for Pop-Up Stores is, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business. For consumers, omnichannel means being able to shop …
Mirror, mirror on the wall: omnichannel strategies are the fairest at the mall Read More »
The overwhelming success of Pokémon Go offers Pop-Up Stores insight into customer engagement and heralds the future role of augmented reality in retail and real estate. We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a …
Pokémon Go inspires a changing retail environment for Pop-Up Stores Read More »
The summer’s most delicious Pop-Up Shop brings local ice cream, artists, and a dating app together in an interactive, edible tribute to ice cream. Childhood dreams come true this August at the Museum of Ice Cream (MOIC) Pop-Up Shop in New York City. But grab a spoon —this scrumptious Pop-Up will melt in a month! Lauded …
